ClickGUARD

Website

clickguard.com

Pricing URL

Official ClickGUARD Pricing

$ Details

paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)

Platforms

Wordpress Slack Web

Release Date

2016 October

Categories

#Fraud Detection And Prevention #Fraud Prevention #PPC #Digital Marketing #Ads Performance

ElasticSearch

Website

elastic.co

Pricing URL

Official ElasticSearch Pricing

$ Details

-

Platforms

-

Release Date

-

Categories

#Search Engine #Custom Search Engine #Custom Search #RESTful Search Engine #Search API

ClickGUARD features and specs

• Proxy VPN detection
  Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection
  Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions
  Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection
  Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection
  Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection
  Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection
  Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection
  Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection
  Create and apply rules to specific campaigns within your account.
• Keyword level protection
  Create and apply rules to specific Keyword clicks within your account.
• Threat level classification
  Set rules to identify, flag and block disruptive click patterns.
• Bot detection
  Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection
  Create and apply rules to specific AdGroups within your account.
• Device level protection
  Create and apply rules to specific device type clicks within your account.
• IP range level protection
  Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports
  Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports
  Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports
  Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports
  This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports
  IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports
  Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export
  At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports
  Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap
  Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring
  See how are organic visitors behaving on your website.
• Ad placements whitelist
  Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions
  Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap
  Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns
  In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist
  Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters
  Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations
  Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications
  Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin
  Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging
  Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags
  Assign aliases to common IPs, placements, devices, and other entities.

ElasticSearch features and specs

• Scalability
  ElasticSearch is highly scalable, allowing you to handle large volumes of data and distribute indexing and search tasks across multiple nodes.
• Real-Time Data
  It provides real-time indexing and searching capabilities, making it suitable for applications that require up-to-the-minute data retrieval and analysis.
• Full-Text Search
  ElasticSearch is well-known for its powerful full-text search capabilities, enabling complex search queries and supporting a wide range of search options.
• Complex Query Support
  It offers a rich query language allowing for complex and nested searching with filters, aggregations, and more.
• Distributed Architecture
  ElasticSearch is designed to be distributed by nature, making it resilient to node failures and allowing data and search requests to be distributed across a cluster.
• Open Source
  ElasticSearch is open-source, offering flexibility and a large community of developers that contribute to its continuous improvement and support.
• Analytics
  Besides search, it also supports powerful analytics and visualization tools, especially when integrated with Kibana, its visualization dashboard.
• Integrations
  ElasticSearch can easily integrate with various data sources and frameworks, enhancing its usability across different applications.

Possible disadvantages of ElasticSearch

• Complexity
  Operating ElasticSearch can be complex, particularly when dealing with large-scale deployments, requiring specialized knowledge and expertise.
• Resource Intensive
  ElasticSearch can be resource-intensive, requiring significant amounts of RAM and CPU, which can be costly for large-scale operations.
• Consistency
  As a distributed system, ElasticSearch can sometimes face consistency issues, especially in scenarios involving partitions or network failures.
• Security
  Though security features are available, they often require additional configurations and are more robust in the paid versions, which can be a concern for open-source users.
• Cost
  While the core ElasticSearch software is open-source, scaling and additional features (like security, monitoring, and machine learning) are part of the paid Elastic Stack offerings.
• Learning Curve
  There is a steep learning curve associated with mastering ElasticSearch and its query DSL (Domain Specific Language), which can be a barrier for new users.
• Maintenance
  Properly maintaining an ElasticSearch cluster requires ongoing management, monitoring, and tuning to ensure optimal performance.
• Backup and Restore
  Managing backups and restores can be cumbersome and is not as straightforward as in some other databases or data storage solutions.

Analysis of ClickGUARD

Analysis of ElasticSearch

Click Fraud Protection for Google Ads by ClickGUARD

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