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ad:personam is a Self Serve Demand Side Platform (DSP), empowering businesses, startups, and SMB marketing agencies with an all-inclusive solution for programmatic advertising and campaign management.
Key features include real-time campaign control, multi-format creative ads uploads, and a Smart Templates function that simplifies the campaign setup process. ad:personam has been built directly on Xandr Microsoft DSP's API, offering a seamless, integrated experience with global inventory and 3rd party data providers on the open internet across display, video, audio, and CTVs.
One of the main advantages of ad:personam is the absence of a minimum ad spend requirement. This feature, combined with a flexible 'Cancel Anytime' SaaS pricing model, opens up opportunities for organizations of various sizes and budgets to exploit the potential of programmatic advertising.
With ad:personam, advertisers can effectively reach their targeted audience through a suite of programmatic buying solutions including :
* Contextual Targeting
* Audience Segments
* CTV Campaigns
* Video & Audio Ads
* Remarketing.
The platform is designed to accommodate multi-format creative ads, including GIF, JPEG, PNG, HTML5, video & audio files, allowing for swift adjustments to align with evolving market conditions.
The Smart Templates feature simplifies the campaign set up process. Users can employ various templates to set up their campaigns quickly and efficiently, covering a wide range of programmatic buying options. Additionally, ad:personam users have the power to whitelist or blocklist specific websites and enjoy the benefits of a built-in fraud detection system.
With ad:personam as your Self Serve DSP, you get the tools to take charge of your programmatic advertising campaigns, streamline workflows, and achieve your marketing objectives with unparalleled precision and control.
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adpersonam's answer:
One should choose ad:personam over competitors for its seamless integration, flexibility, and in-depth control. Its direct API integration with Xandr Microsoft DSP streamlines operations, while the platform's compatibility with various creative ad formats encourages dynamic content creation. The real-time performance dashboards, powered by Google Looker integration, facilitate informed, data-driven decision-making. Furthermore, ad:personam offers access to global inventory and 3rd party data providers, connecting users to top-tier publishers and premium audiences.
adpersonam's answer:
ad:personam is developed using a combination of modern technologies to ensure robust functionality, secure operations, and an intuitive user experience. The front-end is developed using ReactJS, a popular JavaScript library known for its efficiency and flexibility, which allows for a sleek, modern design that is easy to navigate. The platform's secure back-end infrastructure is hosted on Amazon Web Services (AWS), a reliable and secure cloud service platform. AWS not only offers robust and scalable infrastructure but also provides enhanced security features to protect sensitive data and ensure the platform's smooth operation. When it comes to financial transactions, ad:personam integrates with Stripe, a leading online payment processing platform. Stripe's secure payment integration ensures all financial transactions on the platform are secure, reliable, and seamless. Overall, the core of ad:personam's platform is built directly on the API of Xandr Microsoft DSP. This enables seamless integration and efficient operations. Furthermore, it includes a built-in fraud detection system, indicating the use of advanced security technologies to ensure the genuineness of ad interactions. All these technologies work together to provide a smooth, secure, and efficient advertising experience.
adpersonam's answer:
The primary audience for ad:personam includes SMB marketing agencies, startups, and small to medium businesses seeking a robust, accessible, and comprehensive programmatic advertising solution. The platform caters to those who want to take full control of their advertising campaigns, offering a range of options to customize their advertising strategy and reach their desired audience effectively.
adpersonam's answer:
ad:personam stands out with its unique combination of accessibility, integration, and comprehensive targeting options. Built directly on the API of Xandr Microsoft DSP, it offers a seamless and integrated advertising experience. Its no minimum ad spend policy and 'Cancel Anytime' SaaS pricing model makes it financially accessible for businesses of all sizes. The Smart Templates feature simplifies the process of campaign setup and the diverse suite of programmatic buying options makes it a versatile tool for any advertising strategy.
adpersonam's answer:
The story of ad:personam starts with its founder, Ciro Scognamiglio, a seasoned expert in the programmatic advertising industry with a decade of experience in crafting data-driven solutions for businesses. As one of the pioneering employees at MiQ, Ciro contributed significantly to its growth, gaining valuable insights into startup dynamics, innovative programmatic strategies, and global market expansion.
Despite his impressive career, Ciro realized a significant gap in the advertising landscape: many small businesses found it difficult to access programmatic advertising due to a lack of resources and expertise. Programmatic technology was primarily a playground for larger corporations, leaving smaller businesses struggling to compete.
Driven by a desire to bridge this gap, Ciro drew from his wealth of knowledge and launched ad:personam. His vision was to create an affordable and accessible programmatic advertising platform specifically tailored to meet the needs of small to medium businesses, startups, and SMB marketing agencies.
ad:personam is more than just a Self Serve DSP; it is a tool designed to democratize the world of programmatic advertising. Built on the API of Xandr Microsoft DSP, the platform offers access to a range of programmatic buying solutions and a user-friendly interface, enabling businesses of all sizes to target specific audiences and optimize their campaigns in real-time.
The mission of ad:personam is to empower smaller players in the industry to enjoy the benefits of programmatic advertising traditionally reserved for the big players. With flexible pricing options, excellent customer support, and access to premium technology, ad:personam seeks to revolutionize the way small businesses manage their advertising budgets and grow their brands.
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