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Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
TechExcel DevSuite - DevSuite is a fully integrated ALM solution that has its roots in development and QA management but has expanded to monitor and control all processes of ALM including definition, design, development, testing, and deployment.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Flosum - Flosum, get back to coding with the only automated Salesforce Continuous Delivery Software that is compliant + native to Salesforce.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Intland - codeBeamer ALM is an Application Lifecycle Management software that helps you build better software products faster and in higher quality.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.