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Campaign Monitor VS Iterable

Compare Campaign Monitor VS Iterable and see what are their differences

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Campaign Monitor logo Campaign Monitor

Email marketing software built for designers and their clients to run successful email campaigns.

Iterable logo Iterable

Highly-personalized, mobile-optimized email marketing
  • Campaign Monitor Landing page
    Landing page //
    2023-10-07
  • Iterable Landing page
    Landing page //
    2023-10-09

Campaign Monitor

Website
campaignmonitor.com
Pricing URL
Official Campaign Monitor Pricing
Release Date
2004 January
Startup details
Country
United States
State
Tennessee
City
Nashville
Founder(s)
Ben Richardson
Employees
250 - 499
Edit details

Iterable

Website
iterable.com
Pricing URL
-
Release Date
2013 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Andrew Boni
Employees
250 - 499
Edit details

Campaign Monitor features and specs

  • User-Friendly Interface
    Campaign Monitor offers an intuitive and easy-to-use interface, making it accessible for both tech-savvy users and beginners.
  • Beautiful Templates
    The platform includes a wide variety of professionally designed email templates, allowing users to create visually appealing emails with ease.
  • Comprehensive Analytics
    Campaign Monitor provides detailed analytics and reporting features, enabling users to track engagement, open rates, and other key metrics.
  • Advanced Segmentation
    Users can segment their audience based on various criteria, allowing for more personalized and targeted email campaigns.
  • Automation Features
    Campaign Monitor offers robust automation capabilities, including drip campaigns and triggered emails, to improve efficiency and engagement.
  • Integrations
    The platform supports a wide range of integrations with other tools and services, such as CRM systems, social media platforms, and e-commerce solutions.

Possible disadvantages of Campaign Monitor

  • Pricing
    Campaign Monitor can be relatively expensive compared to some other email marketing solutions, especially for small businesses and startups.
  • Limited A/B Testing
    The A/B testing feature is not as comprehensive as some other platforms, potentially limiting the ability to optimize campaigns effectively.
  • Learning Curve for Advanced Features
    While the basic features are user-friendly, some of the more advanced functionalities can have a steep learning curve.
  • Support Quality
    Some users have reported that customer support can be slow to respond and may not always provide the most helpful solutions.
  • Limited Template Customization
    While there are many beautiful templates available, the customization options can be somewhat limited, restricting design flexibility.
  • List Management Costs
    Costs can quickly add up as your subscriber list grows, which can be a concern for businesses with large numbers of contacts.

Iterable features and specs

  • User-Friendly Interface
    Iterable offers an intuitive and easy-to-use interface, making it accessible for users with varying levels of technical expertise. This helps in designing email and marketing campaigns efficiently.
  • Advanced Segmentation
    With Iterable, users can create highly targeted segments using a variety of conditions, allowing for more personalized and effective marketing campaigns.
  • Cross-Channel Marketing
    Iterable supports a wide range of marketing channels including email, SMS, mobile push, and in-app notifications, facilitating cohesive and holistic marketing strategies.
  • Automation Capabilities
    Iterable provides robust automation features, enabling the creation of complex workflows for customer engagement and lifecycle campaigns, which can save time and increase efficiency.
  • Integration Options
    Iterable integrates with various other platforms and tools such as CRM systems, data warehouses, and social media, enhancing its functionality and versatility.
  • Real-Time Analytics
    The platform offers real-time analytics and reporting, giving marketers immediate insights into campaign performance to make data-driven decisions.

Possible disadvantages of Iterable

  • Cost
    Iterable can be expensive, especially for small to mid-sized businesses. The pricing might be a barrier for companies with limited marketing budgets.
  • Learning Curve
    Despite its user-friendly interface, the extensive features and capabilities of Iterable can have a steep learning curve, requiring time and effort to fully master.
  • Support Response Times
    Some users have reported slow response times from customer support, which can be a drawback when immediate assistance is needed.
  • Limited Customization Options
    While Iterable offers many customization features, some users feel that it lacks depth in certain areas such as advanced customization of templates and workflows.
  • Complexity in Integration
    Integrating Iterable with other systems can sometimes be complex and may require technical expertise or dedicated resources, which can be challenging for smaller teams.

Analysis of Campaign Monitor

Overall verdict

  • Campaign Monitor is generally considered a good choice for users who prioritize design and ease of use in their email marketing tools. While it may be more expensive than some competitors, its strengths in template design and reporting often justify the cost for businesses looking for professional-grade email marketing features.

Why this product is good

  • Campaign Monitor is a popular email marketing service known for its ease of use, customizable email templates, and powerful analytics. It offers a drag-and-drop editor, automation features, and integrations with various third-party applications, making it a solid choice for businesses looking to enhance their email marketing efforts.

Recommended for

  • Small to medium-sized businesses
  • Marketing teams with a focus on design and branding
  • Users who need straightforward automation workflows
  • Companies that benefit from detailed analytics and reporting

Campaign Monitor videos

+ Add

How to Use a Custom Campaign Monitor Template

More videos:

  • Demo - Campaign Monitor Demo
  • Review - Mastering email marketing with Campaign Monitor

Iterable videos

+ Add

The Iterable Growth Marketing Platform

More videos:

  • Review - Introducing Iterable Insights

Category Popularity

0-100% (relative to Campaign Monitor and Iterable)

Campaign Monitor

Iterable

Email Marketing
89 89%
Email Marketing
11% 11
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100
Newsletter Marketing
100 100%
Newsletter Marketing
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Campaign Monitor and Iterable

Campaign Monitor Reviews

10 Best Campaign Monitor Alternatives You Can Find
Are you looking for Campaign Monitor alternatives for effective email marketing? Is Campaign Monitor not meeting your requirements? However, Campaign Monitor is a popular email marketing software, and using it may uncover shortcomings that are incompatible with your marketing approach. Well, no need to worry! Here, you’ll find some popular Campaign Monitor competitors and...
Source: mailbluster.com
Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
Unlike Campaign Monitor, its heat map feature gives a comprehensive report on customers’ journeys for more personalized and effective marketing, which makes it among our top Campaign Monitor alternatives.
Source: www.engagebay.com
The 6 Best Campaign Monitor Alternatives for 2024
Campaign Monitor is a popular email marketing platform that offers several advantages for businesses looking to create and manage effective email campaigns. With its user-friendly interface, robust automation features, and customizable templates, Campaign Monitor provides a solid foundation for reaching and engaging customers.
Source: www.activecampaign.com
12 Top Campaign Monitor Alternatives & Competitors
So has Campaign Monitor been able to keep up? In some ways yes. They’ve introduced automations and updated the user-interface, but more as a REACTION to other pioneering (and distrupting) platforms. I’ll be 100% honest that I left Campaign Monitor years ago, but still followed along at a distance.
Source: thedigitalmerchant.com
The 24 Best Email Marketing Tools
Owned by Campaign Monitor, Delivra is an email service provider designed for sophisticated, high-volume email marketing. Features include list segmentation, auto-responders, a drag-and-drop editor, multi-channel drip campaigns, pre-built and custom templates, and engagement scoring.
Source: webbiquity.com

Iterable Reviews

The Best Email Marketing, Sales Prospecting, and Email Automation Software
Iterable has been designed to engage users through a well-structured communication and multiple channels. Iterable has gotten a lot of press. Some larger clients include Spotify, Zillow, DoorDash and Box.
Source: www.growthmarketingpro.com

Social recommendations and mentions

Based on our record, Iterable should be more popular than Campaign Monitor. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Campaign Monitor mentions (1)

  • Why Email Marketing Is a necessity.
    According to campaignmonitor, the Return on investment in email marketing is 4400%. This implies a $44 return on every $1 spent. Also according to Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message they have received in the past. Source: almost 3 years ago

Iterable mentions (5)

  • Curious new entry under DoorDash Dasher Application notification categories
    That's fascinating .. I'm not sure if it means this or if it is some way of looping notifications 🤔 https://iterable.com/. Source: over 2 years ago
  • Phishing attack underway using namecheap.com infrastructure
    Also received it. The target domain is https://links.namecheap.com which goes to https://iterable.com/ DKIM-signed Seems to be either DHL or Metamask. What concerns me a lot being a customer is that they have been compromised for a couple of days already without taking proper actions: https://twitter.com/polmesegue/status/1623628920636559361. - Source: Hacker News / over 2 years ago
  • [TASK] Copy/come up with the CSS code to make my website background look like this example website's (in comments) background ($5)
    I'd like to have the background of my website match the background of this website: https://iterable.com/. Source: over 3 years ago
  • 5 Million Users a Day From Snowflake to Iterable
    One of our customers has a business use-case for sending 5 million users from Snowflake to Iterable once a day for customer engagement campaigns. If you think this is an obvious case for reverse-ETL, you're correct. Using RudderStack's reverse-ETL tool, this customer can extract the 5 million users from the Snowflake table, and then activate them into Iterable so they can get triggered to receive emails. Simple as... - Source: dev.to / over 3 years ago
  • Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
    Using RudderStack means that every data point you send to Snowflake can simultaneously be sent to other downstream tools for additional activation. You can run customer engagement programs through tools like Braze, perform product analytics through tools like Mixpanel and Iterable, or leverage attribution tools like Apps Flyer. - Source: dev.to / over 3 years ago

What are some alternatives?

When comparing Campaign Monitor and Iterable, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Synthesio - Synthesio is a social intelligence tool or a marketing software that is specially made for the purpose of social media monitoring and social analytics.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Swift Social - All-in-One Social Media Growth and Management Tool

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

LeadsRX - LeadsRX is a marketing attribution software that gives marketers insights into which advertising campaigns result in conversions.

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