Bynder VS Bluestone PIM

A Leader in Digital Asset Management, Bynder helps over a million creative, branding, and marketing professionals accelerate the creation of video and other content, get the right assets to the people and systems that need them, and ensure brand compliance. The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022 report states that Bynder "leads with strong usability and portal capabilities". Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle.

Bluestone is a fast-growing Nordic tech company with a global reach. The company was established in 2015 to build Bluestone PIM, a disruptive SaaS platform for Product Information Management (PIM).

The world of digital commerce is changing very fast, and traditional solutions for PIM will face major challenges in meeting future demands. We are passionate about PIM, and we started developing Bluestone PIM from scratch on a true API microservice-based architecture.

We built Bluestone PIM for the future. Maintaining thousands of products is of course a job that needs to be taken seriously, and to centralize the product information is also a basic benefit of most PIM solution. But the unique value of Bluestone PIM is the extreme flexibility in connecting new sales channels and the possibilities the Apps in the growing Marketplace create.

The team behind Bluestone PIM has been part of the e-commerce business for more than 20 years, and has 15 years of specific PIM experience. We like to say that we know Digital Commerce.

Early in 2018, Bluestone merged with WebOn, a pioneer in the Nordic e-commerce industry. The merger has strengthened Bluestone PIM with a broader competence base and enterprise customers. We are now more than one hundred dedicated colleagues with offices in Stockholm, Amsterdam, Palo Alto, Gdańsk, Bangkok and Tønsberg.