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BuzzSumo VS Buffer

Compare BuzzSumo VS Buffer and see what are their differences

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BuzzSumo logo BuzzSumo

BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!

Buffer logo Buffer

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.
  • BuzzSumo Landing page
    Landing page //
    2023-10-11
  • Buffer Landing page
    Landing page //
    2023-10-19

BuzzSumo features and specs

  • Content Discovery
    BuzzSumo enables users to discover the most shared content across various social platforms, making it easier to identify trending topics and popular articles.
  • Influencer Identification
    The platform helps identify key influencers in any niche who are sharing content relevant to specific topics, aiding in networking and outreach strategies.
  • Competitor Analysis
    BuzzSumo allows users to analyze competitors by showing the performance of their content, which helps in devising better content strategies.
  • Backlink Analysis
    Users can track backlinks and see which content is attracting the most links, aiding SEO and content marketing efforts.
  • Content Alerts
    BuzzSumo can notify users when new content is posted on specific topics or by certain influencers, keeping them informed of the latest developments.

Possible disadvantages of BuzzSumo

  • Cost
    BuzzSumo can be expensive for small businesses or individual users, with limited features available in the free tier.
  • Data Limitations
    The data might not cover all possible sources, potentially missing emerging trends from less popular platforms or non-English content.
  • Learning Curve
    New users may face a learning curve due to the platform's extensive features and data points, requiring some time to become proficient.
  • Limited Historical Data
    The platform offers limited historical data, which may not be sufficient for users needing long-term trends and deep analysis.
  • Reliance on Social Media Metrics
    BuzzSumo heavily relies on social media metrics, which may not always provide a complete picture of content performance across all web channels.

Buffer features and specs

  • Ease of Use
    Buffer offers a clean, user-friendly interface that makes it easy for users to navigate and schedule social media posts.
  • Multi-Platform Support
    Buffer supports a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest, allowing users to manage multiple accounts from one place.
  • Post Scheduling
    Users can schedule posts in advance, helping them maintain a consistent posting schedule without having to be online all the time.
  • Analytics and Reporting
    Buffer provides detailed analytics and reporting tools that help users track the performance of their posts and make data-driven decisions.
  • Collaborative Features
    Buffer offers collaboration tools for teams, allowing multiple members to contribute to social media management efforts.
  • Custom Scheduling
    Users can create custom posting schedules specific to each platform, optimizing their content for the best times to post.
  • Content Suggestions
    Buffer provides content suggestions, helping users find and share relevant content to keep their audience engaged.
  • Customer Support
    Buffer has a reliable customer support system, including live chat, email support, and extensive online resources.

Possible disadvantages of Buffer

  • Limited Free Plan
    The free plan offers limited features and only allows for basic functionality, which may not meet the needs of businesses seeking more advanced tools.
  • Cost
    While Buffer offers several pricing tiers, some users may find the cost of the more advanced plans to be relatively high.
  • Instagram Direct Posting Limitations
    Buffer's direct posting for Instagram has certain limitations due to API restrictions, requiring users to use push notifications for some posts.
  • No Native Support for Some Platforms
    Certain social media platforms, like TikTok, are not natively supported by Buffer, limiting its versatility for those looking to manage all their social media in one place.
  • Limited Advanced Features
    Compared to competitors, Buffer may lack some advanced features and integrations such as detailed sentiment analysis or advanced automation.
  • Reporting Complexity
    The analytics and reporting features, while useful, can sometimes be complex and hard to interpret for novice users.
  • No Comprehensive CRM Integration
    Buffer lacks robust integrations with Customer Relationship Management (CRM) platforms, which can be a drawback for businesses looking to merge their social media strategy with customer relationship data.

Analysis of Buffer

Overall verdict

  • Buffer is a good choice for those looking for a reliable and user-friendly social media management tool. It is particularly well-suited for users who prefer a minimalist approach but still require the essential features needed to manage multiple social media accounts efficiently.

Why this product is good

  • Buffer is highly regarded for its simplicity and ease of use, making it an excellent tool for individuals and small to medium-sized businesses that want to manage their social media presence effectively. It offers a range of features including post scheduling, analytics, and team collaboration tools, which help streamline social media marketing efforts. Many users appreciate its intuitive interface and straightforward functionality.

Recommended for

    Buffer is recommended for small to medium-sized businesses, digital marketers, social media managers, and individuals who need to manage multiple social media accounts. It's also well-suited for teams looking for collaboration tools to improve their social media marketing workflow.

BuzzSumo videos

+ Add

What Is BuzzSumo? - Find Out In Just 3 Minutes!

More videos:

  • Review - Buzzsumo is More Awesome Than You Think: Here's Why
  • Review - Buzzsumo Topic Explorer Review - The Last Content Research Tool You Will Ever Need?

Buffer videos

+ Add

Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers

More videos:

  • Review - Hootsuite vs Buffer (Social Media Management)
  • Review - Buffer Review (Social Media Management Tool)

Category Popularity

0-100% (relative to BuzzSumo and Buffer)

BuzzSumo

Buffer

Marketing Platform
100 100%
Marketing Platform
0% 0
Social Media Tools
6 6%
Social Media Tools
94% 94
Social Analytics
100 100%
Social Analytics
0% 0
Social Media Marketing
8 8%
Social Media Marketing
92% 92

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare BuzzSumo and Buffer

BuzzSumo Reviews

13 HARO Alternatives for Your 2025 Digital PR Strategy
BuzzSumo analyzes a lot of content and makes it accessible to numerous businesses. It will show you the most shared links and industry experts on each topic. Backlinks are shown per connection you make, too!
Source: www.sixthcitymarketing.com
Top 20 Grin Alternatives for Influencer Marketing in 2024
BuzzSumo excels in content discovery and performance analysis across social media platforms, helping brands like yours identify trending topics and key influencers in their niches. Although not a dedicated influencer marketing tool like Grin, its focus on content provides a complementary approach to overall strategy.
Source: www.gleemo.ai
112 Best Chrome Extensions You Should Try (2021 List)
Digital marketers always need to mind how their computers are doing on social media platforms. BuzzSumo helps reveal the social engagement of any website. It also helps while searching for blog post ideas. You might be interested in top-performing content on the web that people do not mind sharing on social media and create a better version of it by yourself.
Source: www.einsstark.tech
The 21 Best Ahrefs Alternatives (Free and Paid)
- BuzzSumo’s trend discovery feature lets SEO professionals identify viral trends in real-time for any location or topic. This way, you can stay at the top of trends that matter and that should play a role in determining your content strategy.
Source: enticehq.com
The best free and paid online monitoring tools for PR right now
Buzzsumo was built to look at how engaging your content is but I use my Buzzsumo account for monitoring coverage. You can track your own mentions by setting up an alert for your brand(s) and you’ll be emailed when the term is mentioned. It’s easy to share and amplify coverage from within the app. I also really like how in addition to being alerted to coverage, you can see...
Source: resolution.coveragebook.com

Buffer Reviews

  1. FaizaAdeel
    · Owner at Peacock.collection111 ·
    My SMM partner

    I love working with buffer its feature of scheduling makes me free for whole month. Best and easy tool to use.

    👍 Pros:    Unlimited scheduling and good speed
    👎 Cons:    Some accounts does not connect easily like pintrest
15 best Agorapulse alternatives for agencies and marketers
Buffer’s powerful analytics tools also provide valuable insights into post performance, engagement metrics, and audience demographics, allowing users to optimize their social media strategy.
Source: contentstudio.io
Top 7 Agorapulse Alternatives You Should Consider in 2024
Overall, Buffer is an excellent Agorapulse alternative for small businesses and solopreneurs seeking an affordable social media marketing platform with solid content planning and publishing tools. If you’ve already tried it and it didn’t fit your needs, check out these 9 Buffer alternatives we found useful.
Source: planable.io
5 Best Taplio Alternatives to Consider Using in 2024
Known for its remarkable commitment to transparency and operating with a fully remote team, Buffer embodies values like gratitude, continuous improvement, no-ego collaboration, optimism, and reflection.
Source: authoredup.com
10 Alternative Tools That Surpass AgoraPulse
Buffer helps users expand their reach and their audience organically. Driven by high values, Buffer provides intuitive marketing tools for companies looking to broaden their horizons.
Source: coschedule.com
ContentCal Alternatives: 10 Social Media Solutions That Outshine It
Buffer is one of the oldest social media tools on the market. This ContentCal alternative offers users a suite of tools to help them with tasks such as scheduling posts, analyzing performance, and managing engagement.
Source: planable.io

Social recommendations and mentions

Based on our record, Buffer should be more popular than BuzzSumo. It has been mentiond 58 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

BuzzSumo mentions (19)

View more

Buffer mentions (58)

  • Mastering Crowdfunding for Open Source Projects
    Promotion is key—don't wait for people to find your campaign. Actively share updates on social media, write blog posts, and engage with industry influencers. Transparency with your backers through regular progress reports builds trust and encourages long-term support. Platforms like GitHub Sponsors offer built-in transparency tools to connect with your backers directly. - Source: dev.to / 4 months ago
  • Thriving in the Startup Ecosystem: Overcoming Common Challenges
    👉 Work-life balance: While the startup grind is often intense, maintaining a healthy work-life balance is crucial for long-term success and employee well-being. Effective time management, clear communication, and self-care are essential to thriving in this fast-paced environment. Companies like Buffer have been vocal about their commitment to employee well-being, offering unlimited vacation time and remote work... - Source: dev.to / 9 months ago
  • I'm looking for practical Rust exercises
    For example look at buffer.com. Create simple web app where user will write a post, select target social networks to publish and time of publishing (like 8 hours from now). Source: over 1 year ago
  • No surf musician?
    I use buffer to post to IG / Tiktok without visiting them. It works fairly well, although not perfect, but they seem to be working on it pretty consistently. Source: almost 2 years ago
  • Buffer vs Later 2023: Choosing the Right Social Media Management Tool
    Socialjobnow.com has published a comparison between Buffer and Later, two popular social media management tools used by businesses to schedule and automate their social media posts. The article provides an in-depth analysis of each tool's features, pricing, and benefits, offering valuable insights for businesses looking to optimize their social media strategy. Source: almost 2 years ago
View more

What are some alternatives?

When comparing BuzzSumo and Buffer, you can also consider the following products

Simply Measured - Simply Measured helps data hungry marketing & PR folks measure social media and create beautiful, custom reports in Excel and other formats.

Hootsuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Social Status - Automate your social media reporting

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

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