Software Alternatives, Accelerators & Startups

Buffer VS Tailwind App

Compare Buffer VS Tailwind App and see what are their differences

Buffer logo Buffer

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

Tailwind App logo Tailwind App

Tailwind is an Instagram and Pinterest marketing platform for brands and agencies.
  • Buffer Landing page
    Landing page //
    2023-10-19
  • Tailwind App Landing page
    Landing page //
    2023-05-12

Buffer features and specs

  • Ease of Use
    Buffer offers a clean, user-friendly interface that makes it easy for users to navigate and schedule social media posts.
  • Multi-Platform Support
    Buffer supports a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest, allowing users to manage multiple accounts from one place.
  • Post Scheduling
    Users can schedule posts in advance, helping them maintain a consistent posting schedule without having to be online all the time.
  • Analytics and Reporting
    Buffer provides detailed analytics and reporting tools that help users track the performance of their posts and make data-driven decisions.
  • Collaborative Features
    Buffer offers collaboration tools for teams, allowing multiple members to contribute to social media management efforts.
  • Custom Scheduling
    Users can create custom posting schedules specific to each platform, optimizing their content for the best times to post.
  • Content Suggestions
    Buffer provides content suggestions, helping users find and share relevant content to keep their audience engaged.
  • Customer Support
    Buffer has a reliable customer support system, including live chat, email support, and extensive online resources.

Possible disadvantages of Buffer

  • Limited Free Plan
    The free plan offers limited features and only allows for basic functionality, which may not meet the needs of businesses seeking more advanced tools.
  • Cost
    While Buffer offers several pricing tiers, some users may find the cost of the more advanced plans to be relatively high.
  • Instagram Direct Posting Limitations
    Buffer's direct posting for Instagram has certain limitations due to API restrictions, requiring users to use push notifications for some posts.
  • No Native Support for Some Platforms
    Certain social media platforms, like TikTok, are not natively supported by Buffer, limiting its versatility for those looking to manage all their social media in one place.
  • Limited Advanced Features
    Compared to competitors, Buffer may lack some advanced features and integrations such as detailed sentiment analysis or advanced automation.
  • Reporting Complexity
    The analytics and reporting features, while useful, can sometimes be complex and hard to interpret for novice users.
  • No Comprehensive CRM Integration
    Buffer lacks robust integrations with Customer Relationship Management (CRM) platforms, which can be a drawback for businesses looking to merge their social media strategy with customer relationship data.

Tailwind App features and specs

  • Ease of Use
    The Tailwind App offers a user-friendly interface, making it easy for users of all experience levels to navigate and utilize its features effectively.
  • Social Media Management
    Tailwind App provides comprehensive tools for scheduling posts, managing multiple social media accounts, and tracking performance metrics on platforms like Instagram and Pinterest.
  • Smart Scheduling
    The app's smart scheduling feature helps optimize posting times to maximize engagement based on user activity patterns and historical performance data.
  • Analytics
    Tailwind offers robust analytics and insights, enabling users to monitor their social media performance closely and make data-driven decisions.
  • Content Recommendations
    The app includes content discovery features that suggest relevant and trending content, helping users keep their social media feeds fresh and engaging.
  • Community Engagement
    Tailwind Tribes allow users to join niche-specific groups to share content and engage with other community members, thus enhancing reach and engagement.

Possible disadvantages of Tailwind App

  • Pricing
    The app can be relatively expensive, particularly for small businesses or individual users who may find the subscription costs challenging to justify.
  • Learning Curve
    While the interface is user-friendly, the breadth of features available can be overwhelming for new users, resulting in a steeper learning curve.
  • Platform Limitations
    Tailwind primarily supports Instagram and Pinterest, with limited functionality for other social media platforms, which may not meet the needs of users seeking a comprehensive social media management solution.
  • Feature Restrictions
    Some advanced features and insights are only available on higher-tier plans, limiting access for users on basic subscriptions.
  • Integration Issues
    There may be occasional integration issues with social media platforms, which could affect the reliability and smooth operation of scheduled posts.

Analysis of Buffer

Overall verdict

  • Buffer is a good choice for those looking for a reliable and user-friendly social media management tool. It is particularly well-suited for users who prefer a minimalist approach but still require the essential features needed to manage multiple social media accounts efficiently.

Why this product is good

  • Buffer is highly regarded for its simplicity and ease of use, making it an excellent tool for individuals and small to medium-sized businesses that want to manage their social media presence effectively. It offers a range of features including post scheduling, analytics, and team collaboration tools, which help streamline social media marketing efforts. Many users appreciate its intuitive interface and straightforward functionality.

Recommended for

    Buffer is recommended for small to medium-sized businesses, digital marketers, social media managers, and individuals who need to manage multiple social media accounts. It's also well-suited for teams looking for collaboration tools to improve their social media marketing workflow.

Analysis of Tailwind App

Overall verdict

  • Overall, Tailwind App is considered a good tool for those who heavily rely on visual content and need robust scheduling and analytics features. It has generally positive reviews and is praised for its user-friendly interface and effective tools.

Why this product is good

  • Tailwind App is a popular tool for social media scheduling and management, particularly for platforms like Instagram and Pinterest. It offers features such as scheduling posts, analytics, hashtag recommendations, and the ability to plan and visualize your social media feed. This can be especially useful for businesses, influencers, and social media managers who aim to optimize their posting strategy and engagement.

Recommended for

  • Social Media Managers
  • Influencers
  • Small Businesses
  • Marketing Teams
  • Content Creators focusing on Instagram and Pinterest

Buffer videos

Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers

More videos:

  • Review - Hootsuite vs Buffer (Social Media Management)
  • Review - Buffer Review (Social Media Management Tool)

Tailwind App videos

Tailwind Nutrition Review

More videos:

  • Review - UNDERRATED? Nike AIR MAX TAILWIND 4 REFLECTIVE Review
  • Review - Tailwind Endurance Fuel Nutrition Review

Category Popularity

0-100% (relative to Buffer and Tailwind App)
Social Media Tools
95 95%
5% 5
Social Media Marketing
Social Media Management
100 100%
0% 0
Instagram Marketing
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Buffer and Tailwind App

Buffer Reviews

  1. FaizaAdeel
    · Owner at Peacock.collection111 ·
    My SMM partner

    I love working with buffer its feature of scheduling makes me free for whole month. Best and easy tool to use.

    👍 Pros:    Unlimited scheduling and good speed
    👎 Cons:    Some accounts does not connect easily like pintrest

15 best Agorapulse alternatives for agencies and marketers
Buffer’s powerful analytics tools also provide valuable insights into post performance, engagement metrics, and audience demographics, allowing users to optimize their social media strategy.
Top 7 Agorapulse Alternatives You Should Consider in 2024
Overall, Buffer is an excellent Agorapulse alternative for small businesses and solopreneurs seeking an affordable social media marketing platform with solid content planning and publishing tools. If you’ve already tried it and it didn’t fit your needs, check out these 9 Buffer alternatives we found useful.
Source: planable.io
5 Best Taplio Alternatives to Consider Using in 2024
Known for its remarkable commitment to transparency and operating with a fully remote team, Buffer embodies values like gratitude, continuous improvement, no-ego collaboration, optimism, and reflection.
Source: authoredup.com
10 Alternative Tools That Surpass AgoraPulse
Buffer helps users expand their reach and their audience organically. Driven by high values, Buffer provides intuitive marketing tools for companies looking to broaden their horizons.
Source: coschedule.com
ContentCal Alternatives: 10 Social Media Solutions That Outshine It
Buffer is one of the oldest social media tools on the market. This ContentCal alternative offers users a suite of tools to help them with tasks such as scheduling posts, analyzing performance, and managing engagement.
Source: planable.io

Tailwind App Reviews

  1. Ben Lovegrove
    Saves hours of time and increases posting rates

    To be honest, it's taken me a while to get to like Tailwind but I'm a subscriber now. Over the past couple of years there have been siginifcant improvements and I'm now able to quickly and easily post immediately and schedule posts to Pinterest, Instagram, and Facebook pages. Previously I found the process to time consuming and monotonoous to do so manually, so the Tailwind dashboard is the answer for me. I have a lot of photos that I've taken over the years and I can now get them uploaded and ready to post with minimal effort.

    There's also a basic email marketing facility. OK, it doesn't have all the functions and features you'll see in Mailchimp but for people who want something basic when they're still growing their list, it's good to have this bundled in. Mailchimp can be expensive if your list isn't yet generating enough income to pay for itself.

    👍 Pros:    Clear and intuitive dashboard|Mailing list feature included|Support queries quickly answered
    👎 Cons:    Mailing list feature is limited in functions

15 best Agorapulse alternatives for agencies and marketers
Unlike broader social media management tools, Tailwind’s focused approach allows it to offer deep, platform-specific features for these visual-first networks. The tool is particularly valuable for businesses in visually-driven industries such as e-commerce, fashion, food, and lifestyle brands.

Social recommendations and mentions

Based on our record, Buffer seems to be more popular. It has been mentiond 58 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Buffer mentions (58)

  • Mastering Crowdfunding for Open Source Projects
    Promotion is key—don't wait for people to find your campaign. Actively share updates on social media, write blog posts, and engage with industry influencers. Transparency with your backers through regular progress reports builds trust and encourages long-term support. Platforms like GitHub Sponsors offer built-in transparency tools to connect with your backers directly. - Source: dev.to / 4 months ago
  • Thriving in the Startup Ecosystem: Overcoming Common Challenges
    👉 Work-life balance: While the startup grind is often intense, maintaining a healthy work-life balance is crucial for long-term success and employee well-being. Effective time management, clear communication, and self-care are essential to thriving in this fast-paced environment. Companies like Buffer have been vocal about their commitment to employee well-being, offering unlimited vacation time and remote work... - Source: dev.to / 10 months ago
  • I'm looking for practical Rust exercises
    For example look at buffer.com. Create simple web app where user will write a post, select target social networks to publish and time of publishing (like 8 hours from now). Source: over 1 year ago
  • No surf musician?
    I use buffer to post to IG / Tiktok without visiting them. It works fairly well, although not perfect, but they seem to be working on it pretty consistently. Source: almost 2 years ago
  • Buffer vs Later 2023: Choosing the Right Social Media Management Tool
    Socialjobnow.com has published a comparison between Buffer and Later, two popular social media management tools used by businesses to schedule and automate their social media posts. The article provides an in-depth analysis of each tool's features, pricing, and benefits, offering valuable insights for businesses looking to optimize their social media strategy. Source: almost 2 years ago
View more

Tailwind App mentions (0)

We have not tracked any mentions of Tailwind App yet. Tracking of Tailwind App recommendations started around Mar 2021.

What are some alternatives?

When comparing Buffer and Tailwind App, you can also consider the following products

Hootsuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Later - Schedule and manage your Instagram posts

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Iconosquare - Schedule now. We'll post on Instagram for you later!

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

Grum - Post on Instagram from your computer!