Based on our record, BrightLocal seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: 10 months ago
As far as tools go, ahrefs.com is what I use the most, followed by Google Ads Keyword Planner (free). I have some local clients so I also use brightlocal.com but that probably isn't relevant in your case. There are other tools out there but ahrefs.com has backlink data, an audit tool, and keyword research + tracking, which is really all you need. Moz.com is good too and I believe pretty comparable to ahrefs.com.... Source: almost 3 years ago
SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.
Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.
UpCity - UpCity is an online marketplace created to aid small and medium-sized business navigates in the dynamic world of digital marketing.
SEOquake - SEOquake provides a browser extension to conduct on-page SEO audit.
Majestic - Majestic - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.
Serpstat - Search analytics, Rank tracking, Backlink analysis and Site Audit tool.