Software Alternatives & Reviews

Brand24 VS Zapier

Compare Brand24 VS Zapier and see what are their differences

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

Zapier logo Zapier

Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

  • Zapier Landing page
    Landing page //
    2023-07-24

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January

Zapier

Website
zapier.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Zapier features and specs

No features have been listed yet.

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Zapier videos

Zapier Tutorial | How to Automate Tasks and STOP WASTING TIME!

More videos:

  • Review - A COMPLETE GUIDE TO USING ZAPIER - Beginner's Edition
  • Review - Getting started with Zapier triggers and actions
  • Review - What is Zapier?
  • Tutorial - Zapier 2022 Automation Review & Tutorial - How To Make A Zap 🤖

Category Popularity

0-100% (relative to Brand24 and Zapier)
Reputation Management
100 100%
0% 0
Web Service Automation
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
Automation
0 0%
100% 100

Questions and Answers

As answered by people managing Brand24 and Zapier.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Brand24 and Zapier. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Brand24 and Zapier

Brand24 Reviews

Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
The best free and paid online monitoring tools for PR right now
Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...

Zapier Reviews

Top 5 Microsoft Power Automate alternatives for 2024
Zapier is a great option among Power Automate alternatives,” says Kev Tilley, financial expert and managing director at Mortgageable UK. “Like Power Automate, Zapier has a wide range of built-in integrations that make it easy to connect to popular apps and services. In addition, Zapier offers support for custom connectors.”
Source: www.jotform.com
Top 15 MuleSoft Competitors and Alternatives
Zapier is a software company specializing in task automation. Businesses can use Zapier to integrate web applications and automate workflows. In 2022, Zapier enabled customers to connect and move data across over 5,000 apps, including Salesforce, Jira, and Airtable.
Top 9 MuleSoft Alternatives & Competitors in 2024
Zapier empowers your IT team to focus on strategic initiatives and deliver exceptional service to the organization. With real-time monitoring and reporting, Zapier ensures continuous improvement and helps you make data-driven decisions.
Source: www.zluri.com
Zapier vs. Make.com: Which Automation Tool Will Take the Business Lead?
Choosing between automation platforms such as Zapier and Make.com can affect your business differently, given the different needs and requirements you may face. On the one hand, there's Zapier, a platform that offers a wide range of integrations and boasts an amicable user interface. This is a service that stands out for its user-friendly interface and large number of...
7 Best Zapier Alternatives to Meet Your Integration Needs
Konnectify is a rising star in the iPaaS landscape. It stands out with its robust capabilities for seamless integrations, making it a great Zapier alternative. If you are curious to know how Konnectify is better than Zapier, read our side-by-side comparison blog for Zapier vs. Konnectify.

Social recommendations and mentions

Based on our record, Zapier seems to be more popular. It has been mentiond 12 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

Zapier mentions (12)

  • Launch HN: DryMerge (YC W24) – Automate Workflows with Plain English
    Indeed, zapier already has this [0] 0 - https://zapier.com/#:~:text=Start%20a%20workflow%20as%20fast%20as%20you%20can%20type. - Source: Hacker News / about 1 month ago
  • The 2024 Web Hosting Report
    There is some overlap here into the “no-code” or “low-code” world, as sometimes the same teams will hook tools like Zapier up to the BaaS in order to integrate with third parties. For small projects this can lead to superhuman productivity! But over a certain line it can become a mess of complexity where it’s hard to track down where data lives and where it is mutated. - Source: dev.to / 2 months ago
  • YC: Requests for Startups
    I submitted an application for w24 that fits in the "Developer tools inspired by existing internal tools" category but wasn't accepted. I suspect my pitch probably needed work, and I also haven't started building at all yet and submitted as a solo-founder which it seems has less chance of being accepted. Here's the pitch and some details, in case anyone else is interested in the idea: > Supportal uses AI to... - Source: Hacker News / 3 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Zapier.com — Connect the apps you use to automate tasks. Five zaps every 15 minutes and 100 tasks/month. - Source: dev.to / 3 months ago
  • Best Workflow Automation Software to Streamline Your Development Process
    Zapier is undoubtedly one of the most popular workflow automation platforms. Its user-friendly interface empowers users, even those without coding knowledge, to create automation workflows known as "Zaps." With an extensive library of integrations, Zapier enables developers to automate repetitive tasks by chaining them together, saving time and effort. - Source: dev.to / 8 months ago
View more

What are some alternatives?

When comparing Brand24 and Zapier, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

ifttt - IFTTT puts the internet to work for you. Create simple connections between the products you use every day.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Make.com - Tool for workflow automation (Former Integromat)

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

n8n.io - Free and open fair-code licensed node based Workflow Automation Tool. Easily automate tasks across different services.