Software Alternatives & Reviews

Brand24 VS BuzzSumo

Compare Brand24 VS BuzzSumo and see what are their differences

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.

BuzzSumo logo BuzzSumo

BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

  • BuzzSumo Landing page
    Landing page //
    2023-10-11

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

BuzzSumo features and specs

No features have been listed yet.

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

BuzzSumo videos

What Is BuzzSumo? - Find Out In Just 3 Minutes!

More videos:

  • Review - Buzzsumo is More Awesome Than You Think: Here's Why
  • Review - Buzzsumo Topic Explorer Review - The Last Content Research Tool You Will Ever Need?

Category Popularity

0-100% (relative to Brand24 and BuzzSumo)
Reputation Management
100 100%
0% 0
Marketing Platform
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
Social Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Brand24 and BuzzSumo.

What makes your product unique?

Brand24's answer

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using Brand24 and BuzzSumo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brand24 and BuzzSumo

Brand24 Reviews

Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
The best free and paid online monitoring tools for PR right now
Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...

BuzzSumo Reviews

112 Best Chrome Extensions You Should Try (2021 List)
Digital marketers always need to mind how their computers are doing on social media platforms. BuzzSumo helps reveal the social engagement of any website. It also helps while searching for blog post ideas. You might be interested in top-performing content on the web that people do not mind sharing on social media and create a better version of it by yourself.
The 21 Best Ahrefs Alternatives (Free and Paid)
- BuzzSumo’s trend discovery feature lets SEO professionals identify viral trends in real-time for any location or topic. This way, you can stay at the top of trends that matter and that should play a role in determining your content strategy.
Source: enticehq.com
The best free and paid online monitoring tools for PR right now
Buzzsumo was built to look at how engaging your content is but I use my Buzzsumo account for monitoring coverage. You can track your own mentions by setting up an alert for your brand(s) and you’ll be emailed when the term is mentioned. It’s easy to share and amplify coverage from within the app. I also really like how in addition to being alerted to coverage, you can see...
The 5 Best Content Marketing Tools You Aren't Using
5. BuzzSumo. Wondering which online outlets or influencers are getting the most traction in your space? BuzzSumo to the rescue. Discover which content performs best for any topic or competitor in your space with analytics driven-insights. Compare shares on Facebook, LinkedIn, Twitter, Pinterest and Google+. Filter by content type (article, infographic, interview, video,...

Social recommendations and mentions

Based on our record, BuzzSumo seems to be more popular. It has been mentiond 18 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

BuzzSumo mentions (18)

  • What is influencer marketing? 5 strategies for greater reach
    Find the right influencers: Not all influencers are created equal. You want to find people who have a large following in your target audience and who are respected in your industry. You can use tools like BuzzSumo and Ahrefs to find influencers who are relevant to your brand. Source: 9 months ago
  • What tools do you use for industry analysis?
    BuzzSumo: https://buzzsumo.com/ - Allows you to analyze content popularity and social media shares for a given topic or niche. This data can help you to understand what types of content are most popular with your target audience. Source: about 1 year ago
  • 5 Unconventional Social Media Marketing Strategies to Give Your Business a Boost
    Use Emotion to Your Advantage: BuzzSumo (https://buzzsumo.com/) is a website that can help you identify popular emotional triggers in your industry or niche, and Google Analytics (https://analytics.google.com/) can help you track how your content is resonating with your audience. Source: about 1 year ago
  • What Is Domain Authority And How To Make It Higher?
    You need to think about how you are going to distribute your content so it reaches as many people as possible. You can also reach out to influencers on social media. Use tools like BuzzSumo or Ahrefs to find influencers who have linked out to sites similar or competitive with yours. - Source: dev.to / over 1 year ago
  • Tell HN: You can't login to BuzzSumo without connecting your Facebook account
    Users need to mandatorily connect their Facebook account with https://buzzsumo.com (Content Research Platform) for verification. - Source: Hacker News / over 1 year ago
View more

What are some alternatives?

When comparing Brand24 and BuzzSumo, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Social Status - Automate your social media reporting

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Simply Measured - Simply Measured helps data hungry marketing & PR folks measure social media and create beautiful, custom reports in Excel and other formats.

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Vaizle - Vaizle is a cloud-based social media analysis tool that makes social media analytics simple with actionable insights. Now you can avail vaizle at the pay what you want - the price you are willing to pay to use vaizle.