BooleanMaths VS Trackier

Compare BooleanMaths VS Trackier and see what are their differences

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Trackier

Performance Marketing Software

Cover Image //
2025-02-01
User Journey Mapping //
2025-02-01
Precise Attribution //
2025-02-01
CAPI integration //
2025-02-01

BooleanMaths is an AI-driven marketing analytics platform designed to help businesses unlock the full potential of their ad spend and customer journey insights. Our suite of solutions empowers brands to optimize marketing campaigns, allocate budgets more efficiently, and drive higher ROI—seamlessly and at scale.

Landing page //
2022-12-15

Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations.

The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.

BooleanMaths

Website: booleanmaths.com
Pricing URL: Official BooleanMaths Pricing
$ Details: -
Platforms: Shopify Wordpress
Release Date: 2024 December
Startup details
Country: India
State: Maharashtra
City: Mumbai
Founder(s): Nitesh Singh, Saurav Suman
Employees: 10 - 19

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Trackier

Website: trackier.com
Pricing URL: Official Trackier Pricing
$ Details: paid Free Trial $299.0 / Monthly
Platforms: -
Release Date: -

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BooleanMaths features and specs

Pulse Pixel
Understand user interactions across multiple touchpoints to refine marketing strategies.
Link Builder
Create trackable UTM links and measure campaign performance across multiple touchpoints.
Ads Manager
Connect your Facebook & Google Ads accounts to monitor performance and conversions in one unified dashboard.
Conversion API Setup
Integrate your Conversion API (CAPI) with Pixel, enriching data for more accurate tracking and attribution

Trackier features and specs

Comprehensive Tracking
Trackier offers reliable and detailed tracking of various marketing campaigns, including affiliates, influencers, and partners, which helps in accurate performance measurement.
Real-Time Analytics
The platform provides real-time data and analytics, enabling users to make informed decisions quickly and efficiently.
Customizable Dashboard
Users can customize their dashboards according to their specific needs, ensuring easy access to the most relevant data and insights.
Integrations
Trackier integrates with a wide range of third-party tools and platforms, making it easier to synchronize data and workflows.
User-Friendly Interface
The platform is designed with a user-friendly interface, making it easy for beginners and non-technical users to navigate and operate.

Possible disadvantages of Trackier

Pricing
Trackier can be relatively expensive, particularly for startups and small businesses with limited budgets.
Learning Curve
Despite the user-friendly interface, some users might experience a learning curve to fully utilize all the advanced features and functionalities.
Customer Support
Some users have reported that the customer support services can be slow to respond or provide resolutions, potentially affecting issue resolution time.
Advanced Features Complexity
While the platform offers a wide range of features, some advanced options may be complex for users who are not familiar with marketing technology.
Dependency on Internet
As a SaaS product, Trackier requires a stable internet connection to function effectively, which might be an issue for users with unreliable internet access.

Analysis of Trackier

Overall verdict

Trackier is a reliable performance marketing platform that many businesses find valuable for managing their ad campaigns.

Why this product is good

Trackier provides robust features for tracking, managing, and optimizing affiliate marketing campaigns. Its strengths lie in its advanced analytics, real-time reporting, and a user-friendly interface, which allow marketers to gain insights and boost their ROI effectively.