Bluestone PIM VS Pudding.ai

Bluestone is a fast-growing Nordic tech company with a global reach. The company was established in 2015 to build Bluestone PIM, a disruptive SaaS platform for Product Information Management (PIM).

The world of digital commerce is changing very fast, and traditional solutions for PIM will face major challenges in meeting future demands. We are passionate about PIM, and we started developing Bluestone PIM from scratch on a true API microservice-based architecture.

We built Bluestone PIM for the future. Maintaining thousands of products is of course a job that needs to be taken seriously, and to centralize the product information is also a basic benefit of most PIM solution. But the unique value of Bluestone PIM is the extreme flexibility in connecting new sales channels and the possibilities the Apps in the growing Marketplace create.

The team behind Bluestone PIM has been part of the e-commerce business for more than 20 years, and has 15 years of specific PIM experience. We like to say that we know Digital Commerce.

Early in 2018, Bluestone merged with WebOn, a pioneer in the Nordic e-commerce industry. The merger has strengthened Bluestone PIM with a broader competence base and enterprise customers. We are now more than one hundred dedicated colleagues with offices in Stockholm, Amsterdam, Palo Alto, Gdańsk, Bangkok and Tønsberg.

Pudding.ai is a real-time ad creative analysis solution that helps marketers understand their ad creative performance. It answers 3 main questions: What creative works? Why? How to improve it?

With Pudding.ai you can easily:

· View the performance of your ad creatives in real-time

· See which creative elements help or hurt your KPIs

· Get actionable insights for future campaigns

· Easily share data with everyone in your team

The AI analyses images, videos, and copy elements providing actionable insights for future campaigns. With Pudding, it becomes possible to understand what elements of the creatives work, which don’t, why, and which ads are in fatigue.

Today, it’s supporting Facebook, Instagram, Google, YouTube, Pinterest and TikTok ads allowing a complete ad creative data overview in one place. In addition, this aids in seamless communication between media and creative teams, closing the feedback loop and increasing overall productivity.

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