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Bluekai VS Rubicon Project

Compare Bluekai VS Rubicon Project and see what are their differences

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Bluekai logo Bluekai

Oracle announced that it has agreed to acquire BlueKai, the industry's leading Data Management Platform

Rubicon Project logo Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact many advertising brands globally.
  • Bluekai Landing page
    Landing page //
    2023-10-15

  bluekai.comSoftware by Oracle

  • Rubicon Project Landing page
    Landing page //
    2023-04-30

Bluekai videos

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Rubicon Project videos

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The Rubicon Project CFO/COO: Advertising In A Digital World | Mad Money | CNBC

More videos:

  • Review - Neil Richter, Chief Scientist at The Rubicon Project, Explains Deal ID and the RTB Protocol

Category Popularity

0-100% (relative to Bluekai and Rubicon Project)

Bluekai

Rubicon Project

Business & Commerce
100 100%
Business & Commerce
0% 0
Ad Networks
38 38%
Ad Networks
62% 62
Small Business
0 0%
Small Business
100% 100
Marketing Platform
100 100%
Marketing Platform
0% 0

User comments

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Social recommendations and mentions

Based on our record, Rubicon Project seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bluekai mentions (0)

We have not tracked any mentions of Bluekai yet. Tracking of Bluekai recommendations started around Mar 2021.

Rubicon Project mentions (1)

  • American app sharing data with hordes of advertisers
    iOS has a new privacy report to show how apps are using and sharing your data. Looking at the American app, I found that it contacts a plethora of advertisers, marketing and tracking companies including Facebook, Yahoo, airship, godaddy.com, doubleclick.net, adservice.google.com, adnxs.com, adsrvr.org, sojern.com, serving-sys.com, flashtalking.com, everesttech.net, mediaiqdigital.com, rubiconproject.com,... Source: about 2 years ago

What are some alternatives?

When comparing Bluekai and Rubicon Project, you can also consider the following products

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

RealVu - Realvu offers a multifunctional online media and advertising platform for the delivery, tracking, and reporting of advertisements and media.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Fyber - Fyber is building a platform for smarter ad monetization.

LiveRamp - LiveRamp is an identity resolution provider offering data onboarding. We tie all of your marketing data back to real people across 1st, 2nd, or 3rd party digital and offline data silos.

MediaAlpha - MediaAlpha offers real-time programmatic technology platform for vertical search media.

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