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Bluekai VS Rubicon Project

Compare Bluekai VS Rubicon Project and see what are their differences

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Bluekai logo Bluekai

Oracle announced that it has agreed to acquire BlueKai, the industry's leading Data Management Platform

Rubicon Project logo Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact many advertising brands globally.
  • Bluekai Landing page
    Landing page //
    2023-10-15

  bluekai.comSoftware by Oracle

  • Rubicon Project Landing page
    Landing page //
    2023-04-30

Bluekai features and specs

No features have been listed yet.

Rubicon Project features and specs

  • Extensive Marketplace
    Rubicon Project operates a large and diverse marketplace, offering a wide variety of demand and supply sources. This broad reach allows advertisers and publishers to find suitable matches for their needs, enhancing the potential for better ad placements and higher returns.
  • Advanced Technology and Tools
    The platform provides sophisticated technology solutions and tools, helping users optimize their ad spending, improve targeting, and maximize ROI. These features make it easier to analyze data and tailor advertising strategies effectively.
  • Emphasis on Transparency
    Rubicon Project focuses on providing transparency in the ad buying and selling process. This can build trust with users by offering clear insights into bidding, pricing, and performance metrics.
  • Global Reach
    With operations and partnerships around the globe, Rubicon Project enables access to an international audience, allowing advertisers and publishers to extend their reach and tap into diverse markets.

Possible disadvantages of Rubicon Project

  • Complexity for Beginners
    The platform may be challenging for beginners or those unfamiliar with programmatic advertising due to its advanced features and extensive options, which can require a learning curve to fully utilize.
  • Costs and Fees
    Depending on the services and level of use, Rubicon Project can involve significant costs. The fees associated with using the platform could potentially outweigh the benefits for smaller businesses or those with limited budgets.
  • Competition from Other Platforms
    Rubicon Project faces significant competition from other major ad tech platforms, which may offer similar or more competitive services, sometimes leading to a tough choice for clients on which platform to commit to.
  • Dependence on Third-Party Cookies
    Like many in the digital advertising space, Rubicon Project has historically relied on third-party cookies for tracking and data collection, which may pose challenges as the industry shifts towards more privacy-focused solutions.

Bluekai videos

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Rubicon Project videos

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The Rubicon Project CFO/COO: Advertising In A Digital World | Mad Money | CNBC

More videos:

  • Review - Neil Richter, Chief Scientist at The Rubicon Project, Explains Deal ID and the RTB Protocol

Category Popularity

0-100% (relative to Bluekai and Rubicon Project)

Bluekai

Rubicon Project

Business & Commerce
100 100%
Business & Commerce
0% 0
Ad Networks
35 35%
Ad Networks
65% 65
Advertising
0 0%
Advertising
100% 100
Small Business
43 43%
Small Business
57% 57

User comments

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Social recommendations and mentions

Based on our record, Rubicon Project seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bluekai mentions (0)

We have not tracked any mentions of Bluekai yet. Tracking of Bluekai recommendations started around Mar 2021.

Rubicon Project mentions (1)

  • American app sharing data with hordes of advertisers
    iOS has a new privacy report to show how apps are using and sharing your data. Looking at the American app, I found that it contacts a plethora of advertisers, marketing and tracking companies including Facebook, Yahoo, airship, godaddy.com, doubleclick.net, adservice.google.com, adnxs.com, adsrvr.org, sojern.com, serving-sys.com, flashtalking.com, everesttech.net, mediaiqdigital.com, rubiconproject.com,... Source: over 3 years ago

What are some alternatives?

When comparing Bluekai and Rubicon Project, you can also consider the following products

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Fyber - Fyber is building a platform for smarter ad monetization.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Content.ad - For those looking for the way of transforming content into revenue must sign up with Content.

LiveRamp - LiveRamp is an identity resolution provider offering data onboarding. We tie all of your marketing data back to real people across 1st, 2nd, or 3rd party digital and offline data silos.

Google Doubleclick - DoubleClick is a digital advertising solution from Google.

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