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Bluekai VS DataXu

Compare Bluekai VS DataXu and see what are their differences

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Bluekai logo Bluekai

Oracle announced that it has agreed to acquire BlueKai, the industry's leading Data Management Platform

DataXu logo DataXu

Marketing analytics for brands and agencies.
  • Bluekai Landing page
    Landing page //
    2023-10-15

  bluekai.comSoftware by Oracle

  • DataXu Landing page
    Landing page //
    2023-06-15

Bluekai videos

No Bluekai videos yet. You could help us improve this page by suggesting one.

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DataXu videos

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dataxu | Get a look at our TouchPoint™ DSP - 2 minute walkthrough video

More videos:

  • Review - About dataxu | What does dataxu do?
  • Review - DataXu Programmatic Marketing

Category Popularity

0-100% (relative to Bluekai and DataXu)

Bluekai

DataXu

Ad Networks
10 10%
Ad Networks
90% 90
Marketing Platform
20 20%
Marketing Platform
80% 80
Small Business
6 6%
Small Business
94% 94
Business & Commerce
100 100%
Business & Commerce
0% 0

User comments

Share your experience with using Bluekai and DataXu. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, DataXu seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bluekai mentions (0)

We have not tracked any mentions of Bluekai yet. Tracking of Bluekai recommendations started around Mar 2021.

DataXu mentions (1)

  • Manufacturers urged to remove pre-installed apps on new phones
    You don't have to believe me, they advertise it right on their website: https://advertising.roku.com. Source: almost 3 years ago

What are some alternatives?

When comparing Bluekai and DataXu, you can also consider the following products

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

LiveRamp - LiveRamp is an identity resolution provider offering data onboarding. We tie all of your marketing data back to real people across 1st, 2nd, or 3rd party digital and offline data silos.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

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