Software Alternatives, Accelerators & Startups

Bitly VS Upstack Data

Compare Bitly VS Upstack Data and see what are their differences

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Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

Upstack Data logo Upstack Data

The #1 Data Toolkit for First Party Marketing
  • Bitly Landing page
    Landing page //
    2023-10-18
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10

UpStack Data is the #1 Data Toolkit for First Party Marketing. We enable e-commerce brands to identify, enrich and activate first party behavioral data to drive marketing efficiency and advertising results.

Our server-side tracking (CAPI) performs 35% better than the competition and 65% better than the standard Shopify integration. Leverage improved data for reaching broader, more performant audiences.

We provide comprehensive web analytics, multi-touch attribution reporting and advanced ad platform integrations and Meta CAPI, powered by our industry-leading identity resolution technology. We help Shopify brands and marketers leverage their first party data in a way that captures more revenue and drives profitable brand growth.

Upstack Data

$ Details
paid Free Trial
Platforms
Facebook Instagram TikTok Google Klaviyo
Release Date
2023 January
Startup details
Country
United States
State
Florida
Founder(s)
Michael Alt
Employees
1 - 9

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

Upstack Data features and specs

  • Ditch GA4 with comprehensive web analytics
    Understand how visitors interact with your website, break down traffic sources by channel and referrer. Track web KPIs like revenue per session and session conversion rate in real time.
  • Improve attribution with cross-device, cross-browser user identification
    While the truth is that no attribution is 100% accurate, we have the highest accuracy among our competition. Leveraging the latest in identity resolution and cross-device tracking vastly improves upon simple UTM tracking.
  • Recover more abandoned carts with Upstack IDResolve
    Missed abandonment flow opportunity is a drag on growth. Our customers send,on average, 50% more abandonment messages than their competitors because we are able to trigger abandonment to known customers who appear "anonymous". This one feature has more ROI than the monthly subscription.
  • In Platform New Customer CPA and ROAS
    Report on NC-CPA and NC-ROAS directly in Meta ads dashboard.
  • Multi Touch Attribution accelerates media buying
    Deeply understand and analyze your most profitable channels so you can confidently double down on what is working and cut what is not
  • Advanced Cohort Analysis of LTV and AOV
    See your Customer Lifetime Value over time
  • Measure what matters with powerful analytics
    Track and Analyze hundreds of KPIs, broken down by marketing channel. Track improvements in RPV, LTV, CAC and CVR over days, weeks and year
  • All the features you love, half the cost
    We are a small bootstrapped team of data engineers, laser focused on building the meaty middle. No contracts, No sales people, No Venture Capital. Just delivering the features you want at 50% the cost.

Analysis of Bitly

Overall verdict

  • Bitly is generally considered a good choice for both individuals and businesses looking for a reputable and feature-rich URL shortening service. Its ease of use, combined with advanced analytics, makes it a strong contender in its space.

Why this product is good

  • Bitly is a popular URL shortening service that is known for its reliability and robust feature set. It offers powerful tracking and analytics tools, allowing users to monitor the performance of their shortened links. Bitly also provides customization options for branded links, which can enhance brand visibility and trust. It integrates with various other platforms and services, making it convenient for marketing and social media campaigns.

Recommended for

    Bitly is recommended for digital marketers, social media managers, businesses seeking reliable link tracking, and anyone needing to shorten, customize, and analyze URLs for personal or professional use.

Bitly videos

Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

Upstack Data videos

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Bitly and Upstack Data)
Link Management
100 100%
0% 0
eCommerce Analytics
0 0%
100% 100
URL Shortener
100 100%
0% 0
Marketing
0 0%
100% 100

Questions and Answers

As answered by people managing Bitly and Upstack Data.

How would you describe your primary audience?

Upstack Data's answer:

The primary audience of UpStack Data consists of direct-to-consumer (DTC) e-commerce businesses, particularly those seeking to optimize their marketing performance and streamline data-driven decision-making. This includes brands leveraging platforms like Shopify, Klaviyo, and Meta’s Conversion API to improve their data integration and campaign effectiveness.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Some of UpStack Data's notable customers include direct-to-consumer e-commerce brands and businesses leveraging Shopify and other online platforms. Examples of clients benefiting from their solutions include companies like Maelove Skincare, Aquarium Co-op, Perfect White Tee, and Lubuq.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution. No Gimmicks. No B.S. Actual results at a fraction of the cost.

What makes your product unique?

Upstack Data's answer:

UpStack Data is uniquely positioned to solve modern tracking and attribution challenges for e-commerce businesses by leveraging server-side tracking, first-party data utilization, and seamless integration with major ad platforms like Facebook, Google Ads, and TikTok. Its tools restore tracking accuracy compromised by privacy updates like iOS14, while its advanced attribution models demystify ad analytics and optimize Return on Ad Spend (ROAS). The platform’s no-code implementation makes it accessible to businesses of all sizes, and its dedicated onboarding support ensures effective adoption. By combining cutting-edge technology with a focus on privacy compliance and user-friendly design, UpStack empowers businesses to enhance marketing efficiency and data-driven decision-making

What's the story behind your product?

Upstack Data's answer:

In 2018, while leading the Data Infrastructure development at GiddyUp—where he helped scale over $500M in yearly GMV on Shopify—Michael had a breakthrough. He noticed how even high-volume brands were battling piecemeal analytics, disjointed customer insights, and inefficient ad spend. If GiddyUp could harness data to drive such massive growth, why couldn’t more mid-market eCommerce brands tap into the same methodology? That realization became the spark for Upstack Data, born from the idea that advanced data solutions should be accessible to every online business aiming for exponential growth.

Which are the primary technologies used for building your product?

Upstack Data's answer:

UpStack Data is built on technologies and techniques focused on improving data-driven marketing through advanced identity resolution, first-party data tracking, and real-time analytics. Their platform integrates deeply with systems like Shopify and Klaviyo to optimize marketing workflows and enhance attribution.

Key components of their tech stack include: * Identity Resolution: UpStack uses proprietary methods, like ResolveID, to unify fragmented buyer journeys across devices and sessions, enhancing data quality for marketing platforms such as Meta, Google, and TikTok. * First-Party Data Tracking: A robust server-side tracking system replaces outdated methods, improving event match quality and campaign performance. * Advanced Analytics Tools: Their platform enables real-time KPI tracking and cohort analysis to measure metrics like customer lifetime value (LTV) and cost per acquisition (CPA). * Data Enrichment and Integration: Technologies for integrating data across platforms (e.g., Klaviyo enrichment) ensure comprehensive insights for improving conversion and retention efforts​.

UpStack Data focuses on providing cost-effective, streamlined solutions without reliance on complex setups or third-party data, aligning with modern data stack principles for scalability and efficiency.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bitly and Upstack Data

Bitly Reviews

  1. Deepak Kumar
    · Editor at einsstark.tech ·
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    🏁 Competitors: Rebrandly, TinyURL, Polr

Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use “bit.ly” as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of “bit.ly/34512”, we could have “sb.xyz/34512”.
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audience’s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com
07 Best Bitly Alternative You Will Only Need (FREE)
We have reached the end of the alternatives to Bitly. There are a few reasons you might be looking for an alternative to Bitly, as I mentioned at the post’s start. Maybe you’re looking for more features or fewer restrictions. Or maybe you’re just looking for something different. Whatever the reason, there are plenty of alternatives to Bitly out there.
11 Best Bitly Alternatives & Similar URL Shorteners
Among the alternatives to Bitly on the market, Shorby is one of the best you could have. Other than shortening your website address, you can use the website on your Instagram bio. It means that this platform allows you to gather the important links in one place.

Upstack Data Reviews

We have no reviews of Upstack Data yet.
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Social recommendations and mentions

Based on our record, Bitly seems to be more popular. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / 2 months ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener – Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / 2 months ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / 3 months ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / 3 months ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / 8 months ago
View more

Upstack Data mentions (0)

We have not tracked any mentions of Upstack Data yet. Tracking of Upstack Data recommendations started around Dec 2024.

What are some alternatives?

When comparing Bitly and Upstack Data, you can also consider the following products

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.

Polr - An open source URL shortener. A great non-profit and free alternative to bit.ly, TinyURL, or goo.gl.

Linktree - Connect your audience to all of your content with just one link.

Short.io - Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.