UpStack Data is the #1 Data Toolkit for First Party Marketing. We enable e-commerce brands to identify, enrich and activate first party behavioral data to drive marketing efficiency and advertising results.
Our server-side tracking (CAPI) performs 35% better than the competition and 65% better than the standard Shopify integration. Leverage improved data for reaching broader, more performant audiences.
We provide comprehensive web analytics, multi-touch attribution reporting and advanced ad platform integrations and Meta CAPI, powered by our industry-leading identity resolution technology. We help Shopify brands and marketers leverage their first party data in a way that captures more revenue and drives profitable brand growth.
Bitly is recommended for digital marketers, social media managers, businesses seeking reliable link tracking, and anyone needing to shorten, customize, and analyze URLs for personal or professional use.
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Upstack Data's answer:
The primary audience of UpStack Data consists of direct-to-consumer (DTC) e-commerce businesses, particularly those seeking to optimize their marketing performance and streamline data-driven decision-making. This includes brands leveraging platforms like Shopify, Klaviyo, and Meta’s Conversion API to improve their data integration and campaign effectiveness.
Upstack Data's answer:
Some of UpStack Data's notable customers include direct-to-consumer e-commerce brands and businesses leveraging Shopify and other online platforms. Examples of clients benefiting from their solutions include companies like Maelove Skincare, Aquarium Co-op, Perfect White Tee, and Lubuq.
Upstack Data's answer:
Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution. No Gimmicks. No B.S. Actual results at a fraction of the cost.
Upstack Data's answer:
UpStack Data is uniquely positioned to solve modern tracking and attribution challenges for e-commerce businesses by leveraging server-side tracking, first-party data utilization, and seamless integration with major ad platforms like Facebook, Google Ads, and TikTok. Its tools restore tracking accuracy compromised by privacy updates like iOS14, while its advanced attribution models demystify ad analytics and optimize Return on Ad Spend (ROAS). The platform’s no-code implementation makes it accessible to businesses of all sizes, and its dedicated onboarding support ensures effective adoption. By combining cutting-edge technology with a focus on privacy compliance and user-friendly design, UpStack empowers businesses to enhance marketing efficiency and data-driven decision-making
Upstack Data's answer:
In 2018, while leading the Data Infrastructure development at GiddyUp—where he helped scale over $500M in yearly GMV on Shopify—Michael had a breakthrough. He noticed how even high-volume brands were battling piecemeal analytics, disjointed customer insights, and inefficient ad spend. If GiddyUp could harness data to drive such massive growth, why couldn’t more mid-market eCommerce brands tap into the same methodology? That realization became the spark for Upstack Data, born from the idea that advanced data solutions should be accessible to every online business aiming for exponential growth.
Upstack Data's answer:
UpStack Data is built on technologies and techniques focused on improving data-driven marketing through advanced identity resolution, first-party data tracking, and real-time analytics. Their platform integrates deeply with systems like Shopify and Klaviyo to optimize marketing workflows and enhance attribution.
Key components of their tech stack include: * Identity Resolution: UpStack uses proprietary methods, like ResolveID, to unify fragmented buyer journeys across devices and sessions, enhancing data quality for marketing platforms such as Meta, Google, and TikTok. * First-Party Data Tracking: A robust server-side tracking system replaces outdated methods, improving event match quality and campaign performance. * Advanced Analytics Tools: Their platform enables real-time KPI tracking and cohort analysis to measure metrics like customer lifetime value (LTV) and cost per acquisition (CPA). * Data Enrichment and Integration: Technologies for integrating data across platforms (e.g., Klaviyo enrichment) ensure comprehensive insights for improving conversion and retention efforts.
UpStack Data focuses on providing cost-effective, streamlined solutions without reliance on complex setups or third-party data, aligning with modern data stack principles for scalability and efficiency.
Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.
The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.
The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.
Based on our record, Bitly seems to be more popular. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / 2 months ago
Choose a Reliable URL Shortener – Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / 2 months ago
The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / 3 months ago
Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / 3 months ago
I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / 8 months ago
TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...
Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.
YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.
Polr - An open source URL shortener. A great non-profit and free alternative to bit.ly, TinyURL, or goo.gl.
Linktree - Connect your audience to all of your content with just one link.
Short.io - Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.