Software Alternatives, Accelerators & Startups

Bitly VS Netlify

Compare Bitly VS Netlify and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

Netlify logo Netlify

Build, deploy and host your static site or app with a drag and drop interface and automatic delpoys from GitHub or Bitbucket
  • Bitly Landing page
    Landing page //
    2023-10-18
  • Netlify Landing page
    Landing page //
    2023-10-23

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

Netlify features and specs

  • Deployment Speed
    Netlify offers very fast and easy deployment processes, often requiring just a push to a Git repository.
  • Built-in CDN
    Netlify includes a global Content Delivery Network (CDN) to speed up the delivery of websites and applications.
  • Serverless Functions
    Netlify provides serverless functions allowing developers to run backend code without managing servers.
  • Automated Builds
    Automated build processes are integrated, supporting continuous integration and deployment (CI/CD).
  • Custom Domains and SSL
    Easily manage custom domains and automatically provision and renew SSL certificates.
  • Integrated Form Handling
    Netlify offers form handling capabilities out-of-the-box, simplifying the process of collecting form data.
  • Plugins and Integrations
    Extensible with a wide range of plugins and integrations including analytics, CMS, and other third-party services.
  • Developer-Friendly
    Offers a wide range of developer-friendly features, such as split testing, instant rollbacks, and APIs for customization.
  • Free Tier
    Generous free tier that allows for hosting of personal projects and small websites at no cost.

Possible disadvantages of Netlify

  • Pricing
    While there's a free tier, more advanced features and higher usage can become expensive on a paid plan.
  • Function Limits
    Serverless functions have execution and duration limits, which may not be suitable for all applications.
  • Platform-Specific
    Deployment and feature configurations can be platform-specific, which may require learning new processes that differ from other providers.
  • Build Minutes
    The free tier includes limited build minutes, which can be a constraint for projects that require frequent deployments.
  • Vendor Lock-In
    Using Netlify-specific features (like certain build plugins) can make it harder to migrate to another hosting provider.
  • Limited Backend Services
    Primarily designed for frontend applications, so it may not be as robust for extensive backend services compared to traditional servers.
  • Steep Learning Curve
    Some advanced features may have a steep learning curve for beginners.
  • Build Times
    Build times can be slow for very large sites or monorepos, impacting continuous deployment speed.
  • Support
    Customer support responses can be slow on the lower-tier plans.

Bitly videos

Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

Netlify videos

Netlify Platform Tutorial Review

More videos:

  • Review - Deploy Websites In Seconds With Netlify
  • Review - Deploy Your Website In Minutes With Netlify

Category Popularity

0-100% (relative to Bitly and Netlify)
Link Management
100 100%
0% 0
Cloud Computing
0 0%
100% 100
URL Shortener
100 100%
0% 0
Developer Tools
0 0%
100% 100

User comments

Share your experience with using Bitly and Netlify. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bitly and Netlify

Bitly Reviews

  1. Deepak Kumar
    · Editor at einsstark.tech ·
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    🏁 Competitors: Rebrandly, TinyURL, Polr

Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use “bit.ly” as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of “bit.ly/34512”, we could have “sb.xyz/34512”.
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audience’s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com
07 Best Bitly Alternative You Will Only Need (FREE)
We have reached the end of the alternatives to Bitly. There are a few reasons you might be looking for an alternative to Bitly, as I mentioned at the post’s start. Maybe you’re looking for more features or fewer restrictions. Or maybe you’re just looking for something different. Whatever the reason, there are plenty of alternatives to Bitly out there.
11 Best Bitly Alternatives & Similar URL Shorteners
Among the alternatives to Bitly on the market, Shorby is one of the best you could have. Other than shortening your website address, you can use the website on your Instagram bio. It means that this platform allows you to gather the important links in one place.

Netlify Reviews

  1. Eleanor Bennett
    · Digital Marketing Specialist at Logit.io ·
    Useful previews

    As someone who is often creating new pages, Netlify's preview makes the review process easier. You can also use the generated URL from Netlify's preview to run an SEO audit prior to going live. This is very useful for spotting bugs or broken redirects.


Top 15 Cloudflare Alternatives: A Complete Guide
Netlify is a CDN service that also offers edge computing, web security, and VPN solutions. Netlify allows you to deploy and run your web content and applications on its edge network, which has over 70 edge locations in 35 countries. Netlify also provides security features, such as SSL, DDoS protection, WAF, and firewall, to protect your web content and applications.
Exploring alternatives to Vercel: A guide for web developers
Netlify is one of the most popular alternatives to Vercel, offering a comprehensive platform for deploying static sites and modern web applications. With a strong focus on developer experience, Netlify provides powerful features such as serverless functions, continuous deployment, and advanced analytics.
Source: fleek.xyz
Choosing the best Next.js hosting platform
Where Netlify is superior to Vercel is the list of add-ons they offer. Among them, Netlify Forms allow developers to manage forms and submission without extra code. It even integrates with third-party applications such as MailChimp, Zendesk, and more.
Top 10 Netlify Alternatives
Although Netlify is a credible static app hosting and deployment platform for all sizes of businesses. But if you still want alternatives, then you should consider our suggested Netlify alternatives. This guide displays all these alternatives to Netlify in detail with pricing structure and core properties. Hopefully, you will pick a suitable option for your project.
3 best alternatives to the big cloud providers
Very interesting topic! I’m not sure if things like Netlify or Vercel could replace something like Kubernetes on GCP but I believe in the power of Netlify for hosting websites!
Source: dev.to

Social recommendations and mentions

Based on our record, Netlify should be more popular than Bitly. It has been mentiond 108 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / about 1 month ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener – Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / about 2 months ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / 2 months ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / 3 months ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / 8 months ago
View more

Netlify mentions (108)

  • Deploy Your Full-Stack App for Free: Host Backend on Render and Frontend on Netlify in Minutes
    Deploy on Netlify Go to https://netlify.com and log in. Click "Add new site" → "Import an existing project". Connect your GitHub and choose your frontend repo. Fill in the deploy settings: Build Command: npm run build (or flutter build web) Publish Directory: build (for React) or build/web (for Flutter) Add your environment variables (e.g., your backend URL). Click Deploy Site. You’ll get a public frontend URL like:. - Source: dev.to / 18 days ago
  • How Bun can help to revive a Gridsome project
    Starting from this year, builds for this website's code through my Netlify account began failing. - Source: dev.to / about 2 months ago
  • I'm Joining Sentry
    As much as this is exciting news, it does mean that sadly I'm moving on from Netlify. Netlify which has been my home for the last 2 years and who believed in us(and me) before anyone else did. Their support is what made SolidStart possible. I've learned so much about deployment and infrastructure working closely with the Frameworks and Primitives team. I've traveled the world giving talks alongside the Developer... - Source: dev.to / 9 months ago
  • Join us for the Netlify Dynamic Site Challenge: $3,000 in Prizes!
    We are so excited to team up with Netlify to bring you our next DEV challenge. This Challenge is all about dynamic and high-performance digital experiences, across any framework! - Source: dev.to / about 1 year ago
  • Replatforming from Gatsby to Zola!
    Wait as the Netlify CI/CD robots work their magic to build and push my updated blog site with the shiny new post to the open internet. - Source: dev.to / about 1 year ago
View more

What are some alternatives?

When comparing Bitly and Netlify, you can also consider the following products

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

Vercel - Vercel is the platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

CloudFlare - Cloudflare is a global network designed to make everything you connect to the Internet secure, private, fast, and reliable.

YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.

Heroku - Agile deployment platform for Ruby, Node.js, Clojure, Java, Python, and Scala. Setup takes only minutes and deploys are instant through git. Leave tedious server maintenance to Heroku and focus on your code.