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BigCommerce VS Optimizely

Compare BigCommerce VS Optimizely and see what are their differences

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BigCommerce logo BigCommerce

BigCommerce provides ecommerce software solutions and shopping cart software for online businesses. Try it free and start selling your products online today!

Optimizely logo Optimizely

A/B testing you'll actually use.
  • BigCommerce Landing page
    Landing page //
    2022-10-21
  • Optimizely Landing page
    Landing page //
    2023-10-04

BigCommerce features and specs

  • Scalability
    BigCommerce is built to handle large volumes of sales and high traffic, making it an excellent choice for growing businesses.
  • SEO Features
    BigCommerce offers a wide range of built-in SEO tools that help improve your store's visibility on search engines.
  • Integration Capabilities
    The platform supports a variety of third-party integrations, including popular tools like Google Shopping, eBay, and Amazon.
  • Customizable Templates
    BigCommerce provides a variety of responsive and customizable templates to create a unique online store.
  • No Transaction Fees
    BigCommerce does not charge any transaction fees on any of its plans, allowing you to maximize your profit margins.
  • Security Features
    The platform comes with built-in security features such as SSL certification and PCI compliance, ensuring a safe shopping experience.

Possible disadvantages of BigCommerce

  • Pricing
    BigCommerce’s pricing plans can be expensive, especially for new or small businesses.
  • Complexity
    The extensive features and customization options may be overwhelming for beginners or those with limited technical skills.
  • Support Limitations
    Some users report delays and mixed effectiveness in customer support, particularly for more technical issues.
  • Customizations Require Coding
    Advanced customizations often require knowledge of HTML, CSS, or JavaScript, which can necessitate hiring a developer.
  • Sales Thresholds
    BigCommerce imposes sales thresholds on each plan, requiring you to upgrade to a higher plan if you exceed the limit, which can increase costs.
  • Limited Free Themes
    The selection of free themes is somewhat limited, which may require an additional investment into premium themes for a more tailored look.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

BigCommerce videos

+ Add

BigCommerce Ecommerce Review

More videos:

  • Review - Shopify Vs Bigcommerce Unbiased Pros And Cons Review 2020
  • Review - BigCommerce Review, DETAILED Walkthrough, See Features & Options
  • Review - BigCommerce Review – Pros And Cons (What You Must Know Before You Join)
  • Review - 5 reasons you should choose BigCommerce over Shopify
  • Review - Bigcommerce Review - The Best Shopify Alternative?
  • Review - Shopify vs Bigcommerce: Which is Better? (2023)
  • Tutorial - BigCommerce Tutorial 2023 (Make an eCommerce Store The Easy Way)

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to BigCommerce and Optimizely)

BigCommerce

Optimizely

eCommerce
100 100%
eCommerce
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
eCommerce Platform
100 100%
eCommerce Platform
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using BigCommerce and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare BigCommerce and Optimizely

BigCommerce Reviews

Top 5 Headless Ecommerce Platform For B2B Business (2024 Reviews)
Renowned for its enterprise-level functionality and extensive integrations, BigCommerce boasts an open API architecture. Its intuitive interface and real-time store sales metrics on the Home screen make it easy for merchants to manage their ecommerce store. The side menu facilitates smooth navigation through the backend of the headless commerce site, granting access to core...
Source: blog.webnexs.com
Top 10 Shopify Alternatives for Ecommerce in 2024
BigCommerce stands out for its robust features that support scalability. If you're planning to grow your business, BigCommerce offers multi-channel selling and advanced SEO capabilities that can help you reach more customers without the need to switch platforms later. It's designed for businesses of all sizes that are serious about expansion.
Source: www.attrac.io
Shopify Self-Hosted Alternatives for Your E-Commerce Success
BigCommerce is an all-in-one e-commerce platform that simplifies the process of setting up and running an online store. Its user-friendly interface and customizable options allow businesses to create unique and visually appealing online storefronts.
Source: cyberpanel.net
Best eCommerce Platform for Auto Parts
Bigcommerce is similar to Shopify in almost every aspect, but it has a lower value in the market. Still, it is a popular choice for those looking for a reliable auto parts ecommerce platform. We can easily customize the auto parts ecommerce website with its drag-and-drop features and many themes. The data migration is costly, similar to Shopify, as it is a proprietary SaaS...
Source: www.ayatas.com
10 Best Website Builders for Companies in 2023
BigCommerce is an e-commerce website builder that helps individuals and businesses create an online store to sell their products and services. It provides a user-friendly interface, templates, and design options for users to customize their store. BigCommerce also offers hosting and maintenance services, as well as payment and shipping options, to make it easy for users to...
Source: blackflagcreative.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, BigCommerce seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

BigCommerce mentions (4)

  • Pre ordered the Premium edition of armored Core 6
    It's their payment processing, the inspect browser tool pulls up a bad connection with their payment system (bigcommerce.com). It's some amateur hour shenanigans. Source: about 2 years ago
  • Possible scam
    Looks nothing like bigcommerce.com IMHO. Crappy graphics, site looks like it was put together by a 5 year old child. Source: over 3 years ago
  • What's Your Preferred Platform?
    But there are many alternatives I saw some people selling nice on ecwid.com as well and bigcommerce.com have more specific B2B options. Source: about 4 years ago
  • MACHathon 2021: Building the BigCommerce Weather Alert Merchandising Tool
    BigCommerce: A powerful, open SaaS platform to house product data, images, price data and deliver it to Vercel’s Next.JS framework via the Catalog APIs. - Source: dev.to / about 4 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing BigCommerce and Optimizely, you can also consider the following products

Shopify - Shopify is a powerful ecommerce platform that includes everything you need to create an online store and sell online. Try it free for 14 days.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

WooCommerce - A freely available eCommerce plugin that enables shop facilities on your WordPress website. Functionality enabling extensions & beautiful themes available.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Magento - Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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