Phabricator might be a bit more popular than BetterCloud. We know about 3 links to it since March 2021 and only 3 links to BetterCloud. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Also for my last employer, I contributed to their private repo by building a web app that can allow People team to orchestrate IT on/off boarding tasks similar to a tool like (BetterCloud) but built in house. Source: over 1 year ago
It's also called "SaaS management" or "software asset management" e.g. zylo.com bettercloud.com or blissfully.com. Source: over 2 years ago
Many mid-to-large sized organizations use BetterCloud to manage their Google Workspaces. If you use many SaaS products, you can probably manage most of them through their platform. Source: over 2 years ago
My company has used Phabricator, which is an alternative to Azure Devops, for about 5 years. A few days ago they announced that the project won't be maintained anymore, so we are looking into alternatives. We have around 50 devs+product folks that use Phabricator at the moment. Source: almost 3 years ago
You also mention Gitlab is close to what you would like - maybe Phabricator is even closer: https://phacility.com/phabricator/. Source: about 3 years ago
Https://phacility.com/phabricator/ I think checks most of those boxes, maybe all. Source: about 3 years ago
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