You can get started by using a tools like a backlink checker, I use https://neilpatel.com/backlinks/ to do some offhand searchs, you can even compare two businesses. There are better and more custom ways to pull the data also. Source: over 1 year ago

Search with your targeted keyword in Google to see who is ranking at the top in your niche. Shortlist the top five competitors. Generally, I will use Neil Patel’s Backlink Checker tool to know the competitor’s backlinks. Source: almost 2 years ago

Here’s the link to Moz https://moz.com/domain-analysis. Source: about 1 year ago

Compare your company website DA with a target website DA using free website authority checkers by Ahrefs or Moz. If the target website DA is higher than yours, that's a go-ahead signal to submit your startup there. - Source: dev.to / over 1 year ago

By no means will this tool give you a deep level of actionable advice, but it will help you realistically gauge in about 30 seconds how well you are doing with your online battle for dominance. The Moz Domain Analysis tool gives you information like what keywords you are ranking for, what websites link to you, what pages on your website have the most links pointing to it and so on. It also gives you some... Source: over 1 year ago

For measuring domain authority, you could use Moz's "free" domain analysis tool.  That makes sense, since domain authority is a proprietary Moz metric.  But you only get something like 10 lookups per month for free. - Source: dev.to / almost 2 years ago

Less obvious, digital marketing tools. You can check for a site's domain age and domain authority. With free tools like Moz or a basic domain age checker. Source: about 2 years ago