AvidHub VS Qualtrics Core XM

AvidHub is a market research solution that helps teams manage large panels and segment them for targeted insights. It provides panel management, research project management, customer engagement, and monetization solutions for a seamless and effective DIY panel management experience.

With AvidHub, managers can precisely target and recruit the audience as panelists, import existing panels, and categorize consumers into manageable segments based on multiple attributes. The platform also enables direct engagement with consumers through multiple channels, such as email, SMS, and push notifications, and offers instant gratification in exchange for feedback.

The research project management solution allows managers to define and select audiences, set quotas, and combine open, private, and proprietary panels to achieve complex sample configurations. It offers real-time analysis of results and connects profile and survey data for actionable insights.

AvidHub's customer engagement solution allows managers to build a customer base and profile them on various attributes for better marketing strategies. It also enables setting up campaigns across channels and offers real-time KPIs and metrics for evaluation and analysis.

Additionally, the monetization solution allows managers to turn users into trusted members through a lightweight SDK installation, push relevant surveys, and provide incentives for completed surveys.