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Authy VS Optimizely

Compare Authy VS Optimizely and see what are their differences

Flagsmith
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Authy logo Authy

Best rated Two-Factor Authentication smartphone app for consumers, simplest 2fa Rest API for developers and a strong authentication platform for the enterprise.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Authy Landing page
    Landing page //
    2021-10-05
  • Optimizely Landing page
    Landing page //
    2023-10-04

Authy features and specs

  • Multi-device synchronization
    Authy allows users to sync their 2FA tokens across multiple devices, which provides a convenient way to access tokens from phones, tablets, and desktops.
  • Encrypted backups
    Authy provides encrypted backups of the 2FA tokens to the cloud, ensuring that users can recover their tokens in case of device loss or damage.
  • Offline usage capability
    Authy can generate 2FA codes even when the user’s device is offline, providing access to tokens without requiring an active internet connection.
  • Desktop app available
    Authy offers a desktop application that allows users to manage and use their 2FA tokens directly from their computer, enhancing accessibility and usability.
  • Security features
    Authy includes advanced security features such as PIN protection and biometric login options, adding an additional layer of security to the 2FA tokens.

Possible disadvantages of Authy

  • Dependency on cloud service
    Authy’s cloud-based backup and multi-device synchronization features create a dependency on their cloud service, which may raise privacy and security concerns for some users.
  • Limited customization options
    Compared to some other authentication apps, Authy offers fewer options for custom-tailoring the appearance and organization of the 2FA tokens.
  • Potential for lockout
    If users forget their Authy backup password or lose access to all trusted devices, they may have difficulty recovering their 2FA tokens, leading to a potential lockout of their accounts.
  • Initial setup complexity
    The initial setup process, which includes account verification and device synchronization, may be more complex and time-consuming compared to other simpler 2FA apps.
  • Limited platform support
    While Authy supports major platforms such as iOS, Android, and Windows, it does not have the same broad platform compatibility as some other 2FA solutions, potentially limiting its usability for some users.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Authy videos

+ Add

How to Use Authy To Keep Your Data Safe

More videos:

  • Review - GOOGLE AUTHENTICATOR vs. AUTHY - (AUTHY WON)
  • Review - Productivity Tuesday Ep#4 -- Authy Two Factor Authentication

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Authy and Optimizely)

Authy

Optimizely

Identity And Access Management
100 100%
Identity And Access Management
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Two Factor Authentication
100 100%
Two Factor Authentication
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Authy and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Authy and Optimizely

Authy Reviews

7 Best Google Authenticator Alternatives For Android And iOS
And another big difference that it provides over the Google Authenticator is the Authy passcode. Using this code, no one will be able to browse through all your codes.
Source: www.techuntold.com
The Best Authenticator Apps for 2023
One of Twilio Authy’s big advantages is encrypted cloud backup. However, it’s somewhat concerning that you can add the account to a new phone using “a PIN code sent via a call or an SMS,” according to Authy’s support pages. There’s also an option to enter a private password or passphrase that Authy uses to encrypt login info for your accounts to the cloud. The password is...
Source: www.pcmag.com
Top 6 Google Authenticator Alternatives in 2023
Although most alternatives to Google Authenticator are completely free but potentially relatively limited in terms of options, Duo can offer you a lot if you’re willing to pay for it. The free option, which Cisco advises is aimed towards individuals and very small teams, is most comparable to what Google offers and will be enough for many, though it faces stiff competition...
Source: www.techrepublic.com
Is Authy better than Google Authenticator?
.large-mobile-banner-1-multi-842{border:none!important;display:block!important;float:none;line-height:0;margin-bottom:3px!important;margin-left:0!important;margin-right:0!important;margin-top:3px!important;min-height:250px;min-width:300px;padding:0;text-align:center!important}But to avoid this problem entirely, make sure to add Authy to any devices you want and then Disable...
Source: shieldplanet.com
The Best 2FA Apps 2021: Locking Down Your Online Accounts
As far as website support goes, Authy 2FA tokens work with any service that accepts TOTP-based authenticator apps. Authy even maintains a database of services it supports, complete with step-by-step instructions for how to enable 2FA on those services. In addition to password managers like Keeper, cloud storage like Box and encrypted email services like ProtonMail, Authy...
Source: www.cloudwards.net

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Authy seems to be more popular. It has been mentiond 139 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Authy mentions (139)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Authy - Two-factor authentication (2FA) on multiple devices, with backups. Drop-in replacement for Google Authenticator. Free for up to 100 successful authentications. - Source: dev.to / about 1 year ago
  • Ask HN: What 2FA iOS app do you use?
    Https://authy.com/ Acquired by Twilio. I'm not even sure if they still update it, last blog post was 3 years ago. - Source: Hacker News / over 1 year ago
  • How to Set Up 2FA on Your BitStarz Account
    2FA apps such as Google Authenticator and Authy randomly generate a code every minute or so, which is matched to a specific key associated with your login. In essence, this means that whenever a login asks for your 2FA code, it knows which number to expect and will only unlock if that correct number is entered. Source: over 1 year ago
  • How can I avoid MFAuthenticator?
    You can also set up the Authy authenticator app on a PC, so you don't have to use a mobile app at all, but use a PC app instead :). Source: almost 2 years ago
  • Coworker refused to use a second factor for his Azure Global ADM bcs he doesn‘t need a „Gadget“ like a FIDO key.
    Check out authy. It's considered less secure than other device-specific OTP solutions, but it's better than not using it. Source: almost 2 years ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Authy and Optimizely, you can also consider the following products

Google Authenticator - Google Authenticator is a multifactor app for mobile devices.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Duo Security - Duo Security provides cloud-based two-factor authentication. Duo’s technology can be deployed to protect users, data, and applications from breaches, credential theft, and account takeover.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Azure Multi-Factor Authentication - Azure Multi-Factor Authentication helps safeguard access to data and applications while meeting user demand for a simple sign-in process.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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