Software Alternatives, Accelerators & Startups

Authy VS Google Marketing Platform

Compare Authy VS Google Marketing Platform and see what are their differences

Authy logo Authy

Best rated Two-Factor Authentication smartphone app for consumers, simplest 2fa Rest API for developers and a strong authentication platform for the enterprise.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Authy Landing page
    Landing page //
    2021-10-05
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Authy videos

How to Use Authy To Keep Your Data Safe

More videos:

  • Review - GOOGLE AUTHENTICATOR vs. AUTHY - (AUTHY WON)
  • Review - Productivity Tuesday Ep#4 -- Authy Two Factor Authentication

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Authy and Google Marketing Platform)
Identity And Access Management
Surveys
0 0%
100% 100
Two Factor Authentication
Forms And Surveys
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Authy and Google Marketing Platform

Authy Reviews

7 Best Google Authenticator Alternatives For Android And iOS
And another big difference that it provides over the Google Authenticator is the Authy passcode. Using this code, no one will be able to browse through all your codes.
The Best Authenticator Apps for 2023
One of Twilio Authy’s big advantages is encrypted cloud backup. However, it’s somewhat concerning that you can add the account to a new phone using “a PIN code sent via a call or an SMS,” according to Authy’s support pages. There’s also an option to enter a private password or passphrase that Authy uses to encrypt login info for your accounts to the cloud. The password is...
Source: www.pcmag.com
Top 6 Google Authenticator Alternatives in 2023
Although most alternatives to Google Authenticator are completely free but potentially relatively limited in terms of options, Duo can offer you a lot if you’re willing to pay for it. The free option, which Cisco advises is aimed towards individuals and very small teams, is most comparable to what Google offers and will be enough for many, though it faces stiff competition...
Is Authy better than Google Authenticator?
.large-mobile-banner-1-multi-842{border:none!important;display:block!important;float:none;line-height:0;margin-bottom:3px!important;margin-left:0!important;margin-right:0!important;margin-top:3px!important;min-height:250px;min-width:300px;padding:0;text-align:center!important}But to avoid this problem entirely, make sure to add Authy to any devices you want and then Disable...
The Best 2FA Apps 2021: Locking Down Your Online Accounts
As far as website support goes, Authy 2FA tokens work with any service that accepts TOTP-based authenticator apps. Authy even maintains a database of services it supports, complete with step-by-step instructions for how to enable 2FA on those services. In addition to password managers like Keeper, cloud storage like Box and encrypted email services like ProtonMail, Authy...

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Authy seems to be a lot more popular than Google Marketing Platform. While we know about 139 links to Authy, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Authy mentions (139)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Authy - Two-factor authentication (2FA) on multiple devices, with backups. Drop-in replacement for Google Authenticator. Free for up to 100 successful authentications. - Source: dev.to / 4 months ago
  • Ask HN: What 2FA iOS app do you use?
    Https://authy.com/ Acquired by Twilio. I'm not even sure if they still update it, last blog post was 3 years ago. - Source: Hacker News / 6 months ago
  • How to Set Up 2FA on Your BitStarz Account
    2FA apps such as Google Authenticator and Authy randomly generate a code every minute or so, which is matched to a specific key associated with your login. In essence, this means that whenever a login asks for your 2FA code, it knows which number to expect and will only unlock if that correct number is entered. Source: 7 months ago
  • How can I avoid MFAuthenticator?
    You can also set up the Authy authenticator app on a PC, so you don't have to use a mobile app at all, but use a PC app instead :). Source: 11 months ago
  • Coworker refused to use a second factor for his Azure Global ADM bcs he doesn‘t need a „Gadget“ like a FIDO key.
    Check out authy. It's considered less secure than other device-specific OTP solutions, but it's better than not using it. Source: about 1 year ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

What are some alternatives?

When comparing Authy and Google Marketing Platform, you can also consider the following products

Google Authenticator - Google Authenticator is a multifactor app for mobile devices.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Duo Security - Duo Security provides cloud-based two-factor authentication. Duo’s technology can be deployed to protect users, data, and applications from breaches, credential theft, and account takeover.

Google Forms - Simple web forms from Google.

Azure Multi-Factor Authentication - Azure Multi-Factor Authentication helps safeguard access to data and applications while meeting user demand for a simple sign-in process.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.