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ATLAS.ti VS Segment

Compare ATLAS.ti VS Segment and see what are their differences

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Contents:
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ATLAS.ti logo ATLAS.ti

ATLAS.ti is a powerful workbench for the qualitative analysis of large bodies of textual, graphical, audio and video data. It offers a variety of sophisticated tools for accomplishing the tasks associated with any systematic approach to "soft" data.

Segment logo Segment

We make customer data simple.
  • ATLAS.ti Landing page
    Landing page //
    2022-11-04
  • Segment Landing page
    Landing page //
    2023-10-08

ATLAS.ti

Website
atlasti.com
Pricing URL
-
Release Date
-
Edit details

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

ATLAS.ti features and specs

  • Comprehensive Analysis Tools
    ATLAS.ti provides a wide variety of tools for qualitative data analysis, including coding, annotating, and data visualization, making it suitable for handling extensive qualitative datasets.
  • User-Friendly Interface
    The software boasts an intuitive and modern user interface, making it accessible for both novice and experienced researchers.
  • Cross-Platform Compatibility
    ATLAS.ti is available on multiple platforms, including Windows, macOS, and mobile devices, allowing for flexible use and data handling.
  • Collaborative Features
    The software includes options for team collaboration, enabling multiple users to work on the same project simultaneously and streamline the research process.
  • Customer Support and Training
    ATLAS.ti offers extensive customer support, including online resources, tutorials, and training workshops to help users make the most of the software.

Possible disadvantages of ATLAS.ti

  • High Cost
    The software is relatively expensive, which may not be feasible for all researchers or small organizations, especially those on a tight budget.
  • Steep Learning Curve
    Despite its user-friendly interface, the depth of features and tools can be overwhelming for new users, requiring a significant time investment to master.
  • System Resource Intensive
    ATLAS.ti can be demanding on computer resources, which might limit its performance on older or less powerful machines.
  • Limited Quantitative Capabilities
    While excellent for qualitative analysis, ATLAS.ti has limited quantitative analysis tools, potentially necessitating additional software for mixed-methods research.
  • Periodic Updates Required
    Frequent software updates may be necessary to address bugs or add new features, which can be a hassle for users requiring consistent, uninterrupted access.

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

ATLAS.ti videos

+ Add

Literature Review with ATLAS.ti 8 Windows and Mac (Jan. 25th, 2018)

More videos:

  • Review - Overview of ATLAS.ti 8 Windows April 10th, 2018
  • Review - Literature Review and Qualitative Data Analysis Using Atlas.ti by Muhammad Farooq Buzdar

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to ATLAS.ti and Segment)

ATLAS.ti

Segment

Market Research
100 100%
Market Research
0% 0
Analytics
0 0%
Analytics
100% 100
Text Analytics
100 100%
Text Analytics
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ATLAS.ti and Segment

ATLAS.ti Reviews

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Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ATLAS.ti mentions (0)

We have not tracked any mentions of ATLAS.ti yet. Tracking of ATLAS.ti recommendations started around Mar 2021.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / about 1 month ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / about 2 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 2 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 6 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
View more

What are some alternatives?

When comparing ATLAS.ti and Segment, you can also consider the following products

NVivo - Buy NVivo now for flexible solutions to meet your specific research and data analysis needs. 

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MAXQDA - a professional software for qualitative and mixed methods data analysis

Matomo - Matomo is an open-source web analytics platform

QualCoder - A very complete Free and Open Source Software (FOSS) Computer-Assisted Qualitative Data Analysis Software (CAQDAS) written in Python. It works with text, images, and multimedia such as audios and videos.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

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