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AT Internet VS Optimizely

Compare AT Internet VS Optimizely and see what are their differences

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AT Internet logo AT Internet

Transform your data into action with our powerful and flexible digital analytics solution.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • AT Internet Landing page
    Landing page //
    2023-08-04
  • Optimizely Landing page
    Landing page //
    2023-10-04

AT Internet features and specs

  • Comprehensive Data Tracking
    AT Internet offers detailed and customizable analytics solutions that cater to different types of businesses, allowing for in-depth data tracking and reporting.
  • Data Privacy Compliance
    The platform is known for its strong focus on data privacy, ensuring compliance with global regulations like GDPR, which is crucial for businesses operating in regions with strict data protection laws.
  • Customer Support
    AT Internet provides robust customer support, including dedicated account managers and comprehensive documentation, which can be very helpful for new users.
  • Integration Capabilities
    The platform integrates well with other tools and services, including CRM and marketing automation systems, enhancing its utility in a broader data ecosystem.
  • Real-Time Data Analysis
    AT Internet offers real-time analytics, allowing businesses to make timely decisions based on the most current data available.

Possible disadvantages of AT Internet

  • Complexity
    The platform can be complex and may have a steep learning curve, particularly for users who are new to web analytics tools.
  • Pricing
    AT Internet tends to be on the higher end of the pricing spectrum, which may not be suitable for small businesses or startups with limited budgets.
  • Customization Limitations
    While offering a wide range of features, some users may find that the level of customization for specific analytics needs is somewhat limited compared to other tools.
  • Resource Intensive
    The platform may require significant resources in terms of time and personnel to effectively set up and manage, which can be a constraint for smaller teams.
  • User Interface
    Some users may find the user interface less intuitive compared to more modern analytics platforms, which can slow down workflow and efficiency.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

AT Internet videos

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Optimizely videos

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Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to AT Internet and Optimizely)

AT Internet

Optimizely

Web Analytics
19 19%
Web Analytics
81% 81
A/B Testing
0 0%
A/B Testing
100% 100
Analytics
16 16%
Analytics
84% 84
Office & Productivity
100 100%
Office & Productivity
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AT Internet and Optimizely

AT Internet Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
AT Internet’s comprehensive solution steps in by offering an advanced, ethical, and user-friendly web analytics suite that is reshaping the way companies optimize their digital performance.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
AT Internet’s comprehensive solution steps in by offering an advanced, ethical, and user-friendly web analytics suite that is reshaping the way companies optimize their digital performance.
Source: rishikap372.medium.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing AT Internet and Optimizely, you can also consider the following products

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Analytics by AO - Official data on web traffic to hundreds of US federal government websites. Published by the Digital Analytics Program.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Waistra Analytics - Waistra Analytics is a Privacy Focused free web analytics program. Waistra Analytics is a part of waistra eco system. Powerful Web Analytics Website.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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