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AppNexus VS Simpli.fi

Compare AppNexus VS Simpli.fi and see what are their differences

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AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.

Simpli.fi logo Simpli.fi

Simpli.fi is a demand side platform (DSP) transforming unstructured data elements to valuable factors that aid in decision making.
  • AppNexus Landing page
    Landing page //
    2023-06-19
  • Simpli.fi Landing page
    Landing page //
    2023-09-17

AppNexus videos

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AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Simpli.fi videos

No Simpli.fi videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to AppNexus and Simpli.fi)

AppNexus

Simpli.fi

Advertising
100 100%
Advertising
0% 0
Ad Networks
36 36%
Ad Networks
64% 64
Marketing Platform
0 0%
Marketing Platform
100% 100
Ad Servers
100 100%
Ad Servers
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AppNexus and Simpli.fi

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

Simpli.fi Reviews

We have no reviews of Simpli.fi yet.
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Social recommendations and mentions

Based on our record, Simpli.fi seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AppNexus mentions (0)

We have not tracked any mentions of AppNexus yet. Tracking of AppNexus recommendations started around Mar 2021.

Simpli.fi mentions (4)

  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    The Blis platform allows you to geofence foot fall conversions and use custom polygons if you want to. I've done several campaigns using their self serve and it's pretty easy to work with. I'm pretty sure they built it on their own so it wouldn't be using simpli.fi based tech, based out of the UK I believe but they have a NYC office. Source: over 1 year ago
  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    From what I found here they're just resellers. simpli.fi is basically the only company doing that goefence conversion zone tracking stuff that I know of in america. Source: over 1 year ago
  • Job Posting: Tracking Specialist for Simpli.fi (Google Analytics centric role)
    The AdOps Team at Simpli.fi, a leader in programmatic advertising, is expanding and now hiring an AdOps Tracking Specialist! To review the job description and apply please see our official company job posting: https://jobs.lever.co/simpli-2/ececc223-7bce-4f6b-bba5-75de45fc344d. Source: almost 3 years ago
  • DSP Self Serve for Small Biz
    One DSP that claims to specialize in hyper Geo targeting is simpli.fi. It says you can map out a geofence, but I'm not clear on the specifics on if they use 1P data or 3P, but worth checking into. Source: about 3 years ago

What are some alternatives?

When comparing AppNexus and Simpli.fi, you can also consider the following products

OpenX - Ad technology platform available as a hosted service or as an open source download.

DataXu - Marketing analytics for brands and agencies.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

Amobee DSP - Cross-Channel Advertising

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

Clearbit - Clearbit provides Business Intelligence APIs

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