Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Azure Databricks - Azure Databricks is a fast, easy, and collaborative Apache Spark-based big data analytics service designed for data science and data engineering.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
MyAnalytics - MyAnalytics, now rebranded to Microsoft Viva Insights, is a customizable suite of tools that integrates with Office 365 to drive employee engagement and increase productivity.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
ATLAS.ti - ATLAS.ti is a powerful workbench for the qualitative analysis of large bodies of textual, graphical, audio and video data. It offers a variety of sophisticated tools for accomplishing the tasks associated with any systematic approach to "soft" data.
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.