Software Alternatives, Accelerators & Startups

Anchor.fm VS Latana

Compare Anchor.fm VS Latana and see what are their differences

Anchor.fm logo Anchor.fm

Record bite-sized podcasts that anyone can join ⚓

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • Anchor.fm Landing page
    Landing page //
    2023-04-10
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Anchor.fm videos

Anchor.fm review Watch Before Using

More videos:

  • Review - Should I Use Anchor.FM For My Podcast?

Latana videos

No Latana videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Anchor.fm and Latana)
Podcast Tools
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Podcast Hosting
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

Share your experience with using Anchor.fm and Latana. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Anchor.fm and Latana

Anchor.fm Reviews

10 Best Podcast Hosting Platforms In 2022 – Review & Comparisons
If you get sponsored, expect to pay a lot more in fees with Anchor. For example, where Podcorn charges 10%, Anchor Sponsorship charges 30%. This means if you earn $10 with Anchor, they will take $3, and a $0.25 processing fee as well as a $0.25 cashout fee leaving you with just $6.50. If you host with RSS and use Podcorn to sponsor your show, your fee will be 10% – so if you...
Source: rss.com
23 Best Podcast Hosting Platforms in 2022 (Free and Cheap)A Collection and Review of the Top Platforms to Host Your Podcast
However, there are a couple of big limitations that come into the picture when you choose Anchor to host your podcast… making them far from the best choice if you want your podcast to eventually make money one day. For one, Anchor doesn’t offer an embeddable podcast player that you can use to embed episodes directly into posts on your blog. Second, your monetization...
Source: www.ryrob.com
12+ Brilliant Patreon Alternatives to Monetize Your Audience
Anchor, the super simple mobile podcast production and distribution app, has a Patreon-style subscription service called Listener Support. Anchor creators can activate Listener Support to receive recurring donations from fans.
Podcast hosting
For hobby podcasters: Anchor and Soundcloud both provide a free hosting solution. They're both limited in terms of functionality (and both use ads to earn revenue).
Source: transistor.fm

Latana Reviews

We have no reviews of Latana yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Anchor.fm seems to be a lot more popular than Latana. While we know about 92 links to Anchor.fm, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Anchor.fm mentions (92)

  • Coming up next: Sunday at 9:00 am ET on #theneoliberalround #podcast: Is u/X the new Resolve to #socialmedia?
    Is u/elonmusk the X-Factor? X-etiquette? Subscribe for free via u/YouTube https://youtube.com/@renaldomckenzie or via audio podcast. Find your stream here: @forpodcasters https://anchor.fm/. Source: 9 months ago
  • What are "good" daily streaming benchmarks for a podcast?
    I supposed that sort of lends to another question I have - are podcasts even downloaded these days? Or are they streamed? For example, the anchor.fm analytics don't even give me download numbers. Source: about 1 year ago
  • Need suggestions for a good, cheap, affordable collar mic to start a podcast
    Hey planning on starting a small podcast with some old friends. Need suggestions on a mic that can provide a decent audio quality on anchor.fm Also keep in mind that we're just interns right now so can't afford a huge bill and if the product is widely available on Amazon India that would be great. Thanks. Source: about 1 year ago
  • 5 Unconventional Social Media Marketing Strategies to Give Your Business a Boost
    Get Creative with Your Content: Canva (https://www.canva.com/) is a website that offers a variety of templates and design tools to help you create visually appealing content like GIFs and social media posts. Anchor (https://anchor.fm/) and Buzzsprout (https://www.buzzsprout.com/) are websites that can help with podcast hosting and distribution. Source: over 1 year ago
  • what things should one think about when choosing a host?
    - ownership of my podcasts, apparently anchor.fm owns your podcast. Source: over 1 year ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing Anchor.fm and Latana, you can also consider the following products

Buzzsprout - Buzzsprout is a leading Podcast platform that allows you to enjoy, host, promote and track your own podcast.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Acast - All in one solution for podcast creators and listeners 🎙

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Podbean - A better way to discover and play all your favorite podcasts anywhere, anytime.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.