Analytics by AO VS Google Marketing Platform

Analytics by AO Reviews

Google Marketing Platform Reviews

Analytics by AO mentions (12)

• Weather.gov 2.0

  They actually have an in-house solution for this: https://analytics.usa.gov/ (though based on Google Analytics) Details here: https://digital.gov/guides/dap/common-questions-about-dap/. - Source: Hacker News / 2 months ago

• Sparkle: A software update framework for macOS

  Data from analytics.usa.gov [1] reveals that Chrome leads browser usage at 48%, closely followed by Safari at 35.7%, highlighting the competitive proximity of Safari to Chrome. Definitely much higher share than I thought. [1] https://analytics.usa.gov/. - Source: Hacker News / 3 months ago

• Firefox has surpassed Chrome on Speedometer

  Firefox has 2.2% usage on US government websites according to https://analytics.usa.gov/ If it falls below 2% it may lose official support on .gov websites according to https://designsystem.digital.gov/documentation/developers/#browser-support. - Source: Hacker News / 10 months ago

• MDN dropped IE compatibility data from their site

  Also on access to US Gov websites, IE is now part of "other", https://analytics.usa.gov/. Source: over 1 year ago

• Cloud.gov

  (Off topic): this page linked at the bottom of cloud.gov is quite interesting. Visitor analytics for government sites. https://analytics.usa.gov/. - Source: Hacker News / over 1 year ago

Google Marketing Platform mentions (2)

• 6 Ways to Optimize Your Website for Better Conversion Rate

  Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago

• Google is deprecating Google Surveys

  That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago

• This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?

  I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago

• Ad management platform

  But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago

• Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population

  More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago