Software Alternatives & Reviews

Amplitude VS Google Tag Manager

Compare Amplitude VS Google Tag Manager and see what are their differences

Amplitude logo Amplitude

Mobile analytics: come with questions, leave with answers

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • Amplitude Landing page
    Landing page //
    2023-10-06
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

Amplitude videos

Amplitude Review

More videos:

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to Amplitude and Google Tag Manager)
Analytics
50 50%
50% 50
Web Analytics
48 48%
52% 52
Mobile Analytics
57 57%
43% 43
Business Intelligence
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Amplitude and Google Tag Manager

Amplitude Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Find the Best Mixpanel Alternatives for Your Product Team
As with Mixpanel, you’ll still have to decide on the exact events you want to track upfront, with no guarantee that you’ll end up with the data you need to make fully informed decisions. After it’s set up, some non-analyst customers still find Amplitude frustrating. While there are plenty of options for slicing and dicing data in the Amplitude UI, the tool offers limited...
Source: heap.io

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Amplitude seems to be a lot more popular than Google Tag Manager. While we know about 38 links to Amplitude, we've tracked only 3 mentions of Google Tag Manager. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amplitude mentions (38)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Amplitude.com — 1 million monthly events, up to 2 apps. - Source: dev.to / 3 months ago
  • Which analytics tool do you use for your Android/iOS apps?
    * [Amplitude](https://amplitude.com/) Would like to know what you use for your startup and what you like/dislike in these tools today. - Source: Hacker News / 10 months ago
  • Ask HN: Who is hiring? (July 2023)
    Context | London, UK | Full-time | Onsite | https://getcontext.ai | B2B SaaS We’re building the analytics stack for generative AI text interfaces: think [Amplitude](https://amplitude.com/) for ChatGPT. Thousands of businesses are building new products and features using LLMs, and they need a new analytics stack to help them understand user behaviour and build great product experiences. Check out our product demo... - Source: Hacker News / 10 months ago
  • Has anyone found a great solution for building analytics in your app?
    I think you might have the term of art wrong - it sounds like you're looking for a charting library, rather than an analytics tool? (most folks assume analytics in the sense of product analytics, like https://plausible.io/ or https://amplitude.com/). - Source: Hacker News / 10 months ago
  • Running an A/B Test in Android Kotlin Using ConfigCat and Amplitude
    But how can you be sure you’re making the right changes? It’s impossible to read your clients’ minds, but A/B testing might just be the next best thing. In this article, I’ll guide you through conducting an A/B test on an Android (Kotlin) application using ConfigCat’s feature flag management system and Amplitude. - Source: dev.to / 11 months ago
View more

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing Amplitude and Google Tag Manager, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

KISSmetrics - Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Matomo - Matomo is an open-source web analytics platform

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.