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Amazon Blueprints VS Latana

Compare Amazon Blueprints VS Latana and see what are their differences

Amazon Blueprints logo Amazon Blueprints

Create your own Alexa Skill in minutes

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • Amazon Blueprints Landing page
    Landing page //
    2021-09-15
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Amazon Blueprints videos

How to Use Amazon Blueprints

Latana videos

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Category Popularity

0-100% (relative to Amazon Blueprints and Latana)
iPhone
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Tech
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, Amazon Blueprints should be more popular than Latana. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amazon Blueprints mentions (8)

  • Is there a way to make your echo play a specific song when you ask it to play a completely different song?
    You might try a Blueprint, where the Blueprint trigger phrase is what he says to invoke the song. The Blueprint trigger phrase should override default processing. Source: over 1 year ago
  • Absurdly simple Skill needed: translate current time into a yes/no reply
    Check out if there's a blueprint that'd work for your use case first before going the custom skill route: https://blueprints.amazon.com/. Source: about 2 years ago
  • Help writing Alexa commands
    Thank you! For others: Https://blueprints.amazon.com/. Source: over 2 years ago
  • Is there a way to have Alexa answer my father with answers I've set up?
    Try https://blueprints.amazon.com/ to set up a custom Q&A skill. Source: almost 3 years ago
  • When Skippy Says "You bellowed Sahib"
    You would have to start with an Alexa Skill, I think. Source: almost 3 years ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing Amazon Blueprints and Latana, you can also consider the following products

Reverb - Use Alexa on your Mac, iPhone and Android

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Lexi - Speak to Alexa through your iPhone

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Astra by Cesbo - Talk to Alexa anywhere, from your iPhone

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.