Software Alternatives, Accelerators & Startups

Ahrefs VS Optimizely

Compare Ahrefs VS Optimizely and see what are their differences

Ahrefs logo Ahrefs

Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Ahrefs Landing page
    Landing page //
    2023-10-11

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Ahrefs videos

Ahrefs Review and Tutorial: Is This The Only SEO Tool You Need?

More videos:

  • Review - Ahrefs Review | FatRank Ahref Testimonial
  • Tutorial - How to Use Ahrefs Tool - Best Premium SEO Tools [2019]

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Ahrefs and Optimizely)
SEO Tools
100 100%
0% 0
A/B Testing
0 0%
100% 100
SEO
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Ahrefs and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ahrefs and Optimizely

Ahrefs Reviews

  1. Excellent for discovering low competition keywords

    I've enjoyed using Ahrefs to inform content creation due to their keyword explorer being so useful for finding low difficulty keywords. I do prefer the legacy version of their site explorer in comparison to the new format so I hope that they do not retire certain elements of the platform.

    🏁 Competitors: SEMRush

Comparing the Best Moz Alternatives for 2023
Ahrefs is undoubtedly one of the most potent Moz alternatives available on the market today. This powerful SEO tool offers comprehensive data and insights on backlinks, keywords, content, and more.
11 SE Ranking alternatives you must check out
A popular and highly regarded SEO tool, Ahrefs offers a wealth of features to help improve your website's search engine rankings and online visibility. Read on to learn about its features.
9 Best Moz Alternatives and Their Pros and Cons
Ahrefs prides itself on having an immense database with over 12.8 billion keywords, 13.4 billion indexed pages for content research, and 212.3 million domains in the backlink index. Some users, however, have pointed out potential inaccuracies in estimates and some difficulty in comprehending the data. Similar to Moz Pro, Ahrefs does not include features specifically tailored...
Source: seranking.com
Best SE Ranking Alternatives in 2023
Both Ahrefs and SE Ranking are powerful SEO tools that can help with various aspects of search engine optimization. SE Ranking has more total SEO features, while Ahrefs offers a larger set of keyword and domain backlink data for competitor analysis.
15 Best Moz Alternatives
So far, the pros outweigh and make Ahrefs one of the best Moz alternatives. But the biggest pain of using Ahrefs is their paid plans. Yes, the prices bite. So, we compiled a list of Ahrefs alternatives that will not burn a hole in your pocket.

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, Ahrefs seems to be more popular. It has been mentiond 111 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ahrefs mentions (111)

  • Ahrefs vs Semrush | Which One is Better
    Ahrefs is an online software suite used for SEO and content marketing. You can discover the most valuable keywords to target, see the content that's ranking for those terms, find link building opportunities, analyze your competitors' sites. The advanced application tracking system lets its users track search engine rankings and positions. - Source: dev.to / 5 days ago
  • How to Identify Content Refresh Candidates, In Detail
    Next up, let's find articles ranking between 4 and 15.  To do this, you'll log into Ahrefs and use site explorer on the target site, navigating to "top pages."  Here's what that looks like for our property, makemeaprogrammer.com. - Source: dev.to / 4 months ago
  • I figured out about the backlinking strategy that you can apply to your SEO.
    Did you know that securing backlinks from industry giants like Ahrefs, SEMrush, Get First Page, and Search Engine Land can be a game-changer for your online presence? 📈💻. Source: 5 months ago
  • 2024 Google SEO Checklist: A List of Tips for Website Optimization
    Analyze competitors’ link configuration files (analyze and study competitors’ external link configuration, which can be detected through Ahrefs analysis tool);. Source: 6 months ago
  • Why My Domain Authority Dropped
    Even When I checked my site on https://ahrefs.com/ he shows approx 350 domain with high DA and PA. Source: 6 months ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Ahrefs and Optimizely, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.