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AdRoll VS Retargeter

Compare AdRoll VS Retargeter and see what are their differences

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  3. » Reviews
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AdRoll logo AdRoll

AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Retargeter logo Retargeter

Optimize your marketing spend with ReTargeter's full-service display advertising solution, specializing in retargeting and audience targeting.
  • AdRoll Landing page
    Landing page //
    2018-10-09
  • Retargeter Landing page
    Landing page //
    2021-10-07

AdRoll features and specs

  • Comprehensive Ad Solutions
    AdRoll provides a wide range of ad formats including display, social, and email, making it a one-stop-shop for comprehensive marketing strategies.
  • Retargeting Capabilities
    AdRoll is particularly strong in retargeting, enabling businesses to re-engage previous visitors with tailored ads that can lead to higher conversion rates.
  • Analytics and Reporting
    The platform offers robust analytics and reporting tools to track campaign performance, providing insights that can be used to optimize future campaigns.
  • Third-Party Integrations
    AdRoll integrates with a variety of third-party services including major e-commerce platforms and marketing tools, which can streamline marketing efforts.
  • User-Friendly Interface
    The interface is designed to be user-friendly, making it easier for businesses to set up and manage their ad campaigns without requiring advanced technical skills.

Possible disadvantages of AdRoll

  • Cost
    AdRoll can be expensive, particularly for small businesses with limited budgets, as costs can add up quickly based on campaign scale and duration.
  • Complex Pricing Model
    The pricing model can be complex and somewhat opaque, making it challenging for users to estimate their monthly expenses accurately.
  • Limited Customization
    While AdRoll offers various ad formats, some users might find the customization options for creative elements limited compared to other platforms.
  • Customer Support
    Though generally helpful, some users have reported delays and varying levels of effectiveness in customer support, which can be problematic when immediate assistance is needed.
  • Learning Curve
    For users new to digital marketing, there can be a steep learning curve to effectively use all of AdRoll’s features and capabilities.

Retargeter features and specs

  • Increased Conversion Rates
    Retargeter helps convert visitors who have previously shown interest in your products or services by serving personalized ads to them, thus increasing the likelihood of conversion.
  • Enhanced Brand Recall
    By repetitively displaying ads to users who have interacted with your brand, Retargeter helps in boosting brand recognition and recall, keeping your business in the forefront of customers' minds.
  • Cost Efficiency
    Retargeter targets users who are already familiar with your brand, potentially leading to lower acquisition costs compared to targeting cold audiences.
  • Advanced Segmentation
    Retargeter offers sophisticated audience segmentation capabilities, allowing businesses to tailor their retargeting efforts to specific user behaviors and interests for optimized performance.
  • Cross-Channel Reach
    The platform allows for retargeting across multiple channels, providing opportunities to engage with users no matter where they spend their time online.

Possible disadvantages of Retargeter

  • User Privacy Concerns
    Retargeting involves tracking user behavior, which raises privacy issues and has become increasingly regulated, potentially limiting effectiveness.
  • Ad Fatigue
    Constantly showing ads to the same users can lead to annoyance and ad fatigue, potentially harming the brand's reputation if not managed properly.
  • Complex Setup and Management
    Implementing and managing a successful retargeting campaign can be complex and time-consuming, requiring expertise to optimize and ensure compliance with privacy regulations.
  • Limited Reach
    Since retargeting focuses on users who have already interacted with your brand, it might not be effective for businesses looking to expand their audience base.
  • Dependence on Cookies
    Retargeter's reliance on cookies makes it vulnerable to shifts in how browsers handle cookie data, such as restrictions and the phasing out of third-party cookies, which may reduce effectiveness.

Analysis of AdRoll

Overall verdict

  • AdRoll is generally seen as a good choice for businesses looking to enhance their online marketing efforts through targeted advertising and retargeting strategies. It offers a user-friendly interface and comprehensive support, making it accessible for both small businesses and larger enterprises.

Why this product is good

  • AdRoll is considered a reputable digital marketing platform providing services like programmatic advertising, retargeting, and personalized marketing. It is favored for its robust analytics, expansive display network, and ability to integrate with other marketing tools, helping businesses optimize their advertising strategies and reach their target audience effectively.

Recommended for

    AdRoll is particularly recommended for e-commerce businesses seeking to increase customer engagement and conversions, as well as digital marketing teams looking to streamline and optimize their advertising efforts across multiple platforms.

AdRoll videos

+ Add

AdRoll Review - Beginners Guide PREVIEW by Bizversity.com

More videos:

  • Demo - AdRoll Dashboard Demo
  • Review - Using Adroll to Retarget

Retargeter videos

+ Add

Video Retargeter review

More videos:

  • Demo - FB RETARGETER Review - Video DEMO - Does It Work ?

Category Popularity

0-100% (relative to AdRoll and Retargeter)

AdRoll

Retargeter

Ad Networks
94 94%
Ad Networks
6% 6
Marketing
75 75%
Marketing
25% 25
Advertising
100 100%
Advertising
0% 0
Small Business
100 100%
Small Business
0% 0

User comments

Share your experience with using AdRoll and Retargeter. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AdRoll and Retargeter

AdRoll Reviews

10 Alternatives To Google And Facebook Ads
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com
10 Alternatives To Google AdWords
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com

Retargeter Reviews

We have no reviews of Retargeter yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Retargeter seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AdRoll mentions (0)

We have not tracked any mentions of AdRoll yet. Tracking of AdRoll recommendations started around Mar 2021.

Retargeter mentions (1)

What are some alternatives?

When comparing AdRoll and Retargeter, you can also consider the following products

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.

Criteo Dynamic Retargeting - Re-engage shoppers throughout their path to purchase with tailored ads, designed for measurable performance. Trusted by over 14,000 marketers worldwide.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

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