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Adobe Target VS Instapage

Compare Adobe Target VS Instapage and see what are their differences

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Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

Instapage logo Instapage

Backed by award winning design and the largest community of conversion marketers on the planet, Instapage builds tools that make landing page marketing easy.
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • Instapage Landing page
    Landing page //
    2023-10-14

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Instapage videos

+ Add

Landing Page Builder Review - TOP Landing Page Builder | INSTAPAGE Review 2020:

More videos:

  • Demo - Instapage Review: Is Instapage Worth It? Features & Landing Page Builder Demo
  • Review - Instapage First Impressions and Review (BEWARE)

Category Popularity

0-100% (relative to Adobe Target and Instapage)

Adobe Target

Instapage

A/B Testing
35 35%
A/B Testing
65% 65
Conversion Optimization
100 100%
Conversion Optimization
0% 0
Landing Pages
0 0%
Landing Pages
100% 100
Web Analytics
100 100%
Web Analytics
0% 0

User comments

Share your experience with using Adobe Target and Instapage. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and Instapage

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

Instapage Reviews

10 top Linktree alternatives for a personalized link in bio
Instapage’s advanced features let you visualize the different journeys your social media followers take on your landing page. This helps you to understand how they are engaging with your content, so you can tailor your landing page for the best results.
Source: flodesk.com
Instapage Vs OLITT: Which Is The Best Landing Page Builder?
But if you have an existing website, it makes it easy to deploy the pages. In fact, with your Instapage account, you can and deploy multiple landing pages to different websites.
Source: olitt.com

Social recommendations and mentions

Based on our record, Instapage seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Target mentions (0)

We have not tracked any mentions of Adobe Target yet. Tracking of Adobe Target recommendations started around Mar 2021.

Instapage mentions (4)

  • Peak-end rule vs roach motel?
    I once tried using a page builder called Instapage. The only way to cancel the subscription was to tweet at their support. I make sure I tell anyone they are scammers and should never be trusted. Source: about 1 year ago
  • How to Start a Million Dollar Business this Weekend (according to Noah Kagan)
    Drive traffic to a basic sales page. Create a sales page and run traffic to see if people will buy or pre-order. You can use Unbounce or Instapage to create a sales page quickly. Be careful not to spend too much time playing around with ads, landing pages, etc. Just get it done! Source: about 2 years ago
  • Need Help Naming A New Product
    The quick context - it is a page builder like Unbounce or Instapage but it is really a DXP or Digital Experience Platform. The idea is out-of-the-box it can be implemented to create landing pages and micro-sites that are infinitely scalable and wicked fast or we can customize the product with other tools to make a "Composable" digital experience platform for the entire front end of any mid-market company or... Source: over 2 years ago
  • Bugs‌ ‌found‌ ‌in‌ Instapage SaaS. Bug‌ ‌Crawl‌
    Instapage is a six-in-one SaaS platform designed to ease the process of building high-converting landing pages. The first product it offers is the landing page itself, with over 500 layouts to choose from. Among the apparent benefits of building landing pages with Instapage are responsive design, reusable blocks, lightning page load speed, and built-in collaboration tools. Source: about 3 years ago

What are some alternatives?

When comparing Adobe Target and Instapage, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Unbounce - Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

LeadPages - LeadPages™ Software is the world's easiest landing page generator. It's the easiest way to build conversion optimized & mobile responsive landing pages.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Landingi - Build unlimited landing pages quickly and easily. Get more leads, maximize sales and watch your business grow.

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