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Adobe Target VS CleverTap

Compare Adobe Target VS CleverTap and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

CleverTap logo CleverTap

CleverTap offers blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization in one unified solution.
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • CleverTap Landing page
    Landing page //
    2023-04-26

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

CleverTap videos

+ Add

CleverTap Explainer Video: How to Use our App Analytics, Segmentation and Engagement Platform

More videos:

  • Review - CleverTap: Building a Fully Version Controlled Infrastructure as Code on AWS
  • Review - Life of a Product Designer at CleverTap

Category Popularity

0-100% (relative to Adobe Target and CleverTap)

Adobe Target

CleverTap

A/B Testing
100 100%
A/B Testing
0% 0
Analytics
25 25%
Analytics
75% 75
Conversion Optimization
100 100%
Conversion Optimization
0% 0
Web Analytics
42 42%
Web Analytics
58% 58

User comments

Share your experience with using Adobe Target and CleverTap. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and CleverTap

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

CleverTap Reviews

Find the Best Mixpanel Alternatives for Your Product Team
Clevertap is a platform that focuses on increasing user retention and customer loyalty on mobile apps. It focuses mainly on the needs of companies in the consumer sector, and relies heavily on AI to suggest the best paths to improve conversions and revenue. While the tool does record many mobile behavioral events out of the box, any significant customization will require the...
Source: heap.io

Social recommendations and mentions

Based on our record, CleverTap seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Target mentions (0)

We have not tracked any mentions of Adobe Target yet. Tracking of Adobe Target recommendations started around Mar 2021.

CleverTap mentions (3)

  • CleverTap appoints Sidharth Pisharoti as Chief Revenue Officer to drive growth across India, META, and Asia Pacific
    Mountain View, Calif., & Mumbai, India, July 11, 2023 - (ACN Newswire) - CleverTap, the all-in-one engagement platform, today announced the appointment of Sidharth Pisharoti as the new Chief Revenue Officer. In his new role, Sidharth will be responsible for driving CleverTap's growth across India, META, and Asia Pacific regions, as well as designing and executing the company's go-to-market strategy. Read more. Source: 10 months ago
  • CRM for WEB 3 companies
    Previously I've worked with Braze and Leanplum (now CleverTap). And those seem to be the industry leaders from the price <> performance aspect. Source: about 1 year ago
  • Welcome to CleverTap!
    Join the 10,000+ mobile brands around the world who trust CleverTap to boost app engagement and unlock growth. Source: over 1 year ago

What are some alternatives?

When comparing Adobe Target and CleverTap, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Pathmatics - Pathmatics provides actionable display and mobile intelligence to many brands, agencies, publishers, and advertisers.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Optmyzr - Optmyzr AdWords Tools. Optimization Solutions, Quality Score Tracker, Landing Page Checker, and more. Free Trial Available.

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