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Adobe Audience Manager VS Segment

Compare Adobe Audience Manager VS Segment and see what are their differences

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Adobe Audience Manager logo Adobe Audience Manager

Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Segment logo Segment

We make customer data simple.
  • Adobe Audience Manager Landing page
    Landing page //
    2021-09-12
  • Segment Landing page
    Landing page //
    2023-10-08

Adobe Audience Manager videos

+ Add

Adobe Audience Manager: Making Your Marketing More Effective

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to Adobe Audience Manager and Segment)

Adobe Audience Manager

Segment

Ad Networks
100 100%
Ad Networks
0% 0
Analytics
0 0%
Analytics
100% 100
Marketing Platform
100 100%
Marketing Platform
0% 0
Data Integration
0 0%
Data Integration
100% 100

User comments

Share your experience with using Adobe Audience Manager and Segment. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Audience Manager and Segment

Adobe Audience Manager Reviews

We have no reviews of Adobe Audience Manager yet.
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Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 40 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Audience Manager mentions (0)

We have not tracked any mentions of Adobe Audience Manager yet. Tracking of Adobe Audience Manager recommendations started around Mar 2021.

Segment mentions (40)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Segment.com — Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / 3 months ago
  • We made a tool to detect big signups to your SaaS app. Want to be a beta tester?
    Our app – Upollo – connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: 5 months ago
  • Ledger Live has massive user tracking embedded in it. Here's a fork with all 3rd party trackers removed. See link in comments for context
    Api.segment.io is an API for Twilio for data collection. Source: 5 months ago
  • Best Workflow Automation Software to Streamline Your Development Process
    Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / 8 months ago
  • What is the most overpriced marketing tech on the market?
    I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: 11 months ago
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What are some alternatives?

When comparing Adobe Audience Manager and Segment, you can also consider the following products

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Google Audience Center - 3 votes and 6 comments so far on Reddit

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

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