Software Alternatives & Reviews

Addingwell VS Tracklution

Compare Addingwell VS Tracklution and see what are their differences

Addingwell logo Addingwell

Addingwell delivers fast and reliable fully-managed tagging servers for your Google Tag Manager server-side.

Tracklution logo Tracklution

Start using Server-Side Tracking, First-Party Cookies and Conversion APIs of multiple ad platforms in a matter of minutes. Better Tracking Made SIMPLE!
  • Addingwell Landing page
    Landing page //
    2023-09-14

Without any coding or DevOps expertise, you can install Google Tag Manager server-side with the best possible infrastructure for your subsequent use cases.

Addingwell offers to set up for you the best possible infrastructure on the market for the use you will have of GTM Server-Side. Many customers worldwide trust Addingwell to build and maintain a quality infrastructure for Google Tag Manager server-side. Whether you have a small volume or several billion queries, our pricing and infrastructure can meet your needs.

Furthermore, after monitoring hundreds of GTM server-side installations, our support team is ready to answer all your questions.

Working with Addingwell to implement GTM server-side is your best option to make the project run smoothly.

We look forward to hearing your comments and answering your questions.

  • Tracklution Landing page
    Landing page //
    2024-02-08
  • Tracklution Product description
    Product description //
    2024-02-08

Earn More by Tracking Smarter

Server-Side Tracking with a Simple Pixel Setup

Enable 1st-party cookies, server-side tracking and Conversion APIs of ad platforms with a simple tracking pixel setup that every digital marketer is familiar with.

Improve ROAS

Client-side tracking pixels are already losing data. With Tracklution you deliver better and more data to ad platforms - on average +34.2% more compared to traditional tracking pixels - to improve your results and get more out of your ad spend.

Adapt to cookie deprecation

Client-side cookies are facing limitations, but with Tracklution you don't have to worry. With us you always comply with the most recent tracking requirements. We handle the difficult parts in tracking, while you focus on growing your business and reaching your goals.

95 % less cost

Forget costly development projects and maintenance work associated with server-side tracking. With Tracklution you get started effortlessly in a matter of minutes, not months, with only of fraction of the price compared to traditional server-side tracking solutions.

Addingwell

$ Details
paid Free Trial $80.0 / Monthly (1M requests)
Platforms
Web Browser
Release Date
2021 October

Tracklution

$ Details
paid Free Trial €79.0 / Monthly
Platforms
Google Meta Facebook Instagram TikTok Snapchat Shopify WooCommerce Wordpress Bing LinkedIn
Release Date
2021 November

Addingwell features and specs

  • Servers: Yes
  • Hosting: Yes
  • Free Trial: Yes
  • Alerts & Notifications: Yes
  • Easy to Set-up and use: Yes
  • Fair Pricing: Yes

Tracklution features and specs

  • Server-Side Tracking: Yes
  • Conversion APIs: Yes
  • 1st-party Data Collection: Yes
  • 1st-party Cookies: Yes
  • Quick and easy installation to any website: Yes

Category Popularity

0-100% (relative to Addingwell and Tracklution)
Analytics
72 72%
28% 28
eCommerce
0 0%
100% 100
Security & Privacy
74 74%
26% 26
API Tools
100 100%
0% 0

Questions and Answers

As answered by people managing Addingwell and Tracklution.

What makes your product unique?

Tracklution's answer:

In the post-3rd-party-cookies-world every marketer has to reconsider their tracking setup for digital advertising. This means setting up server-side tracking that traditionally has meant a lengthy and expensive IT project. With Tracklution, server-side tracking, first-party cookies and conversion APIs of multiple ad platforms can be installed to any website in a matter of minutes.

Why should a person choose your product over its competitors?

Tracklution's answer:

Installation is very simple and does not require any technical resources. With only 5-minute installation, you can start using server-side tracking, first-party cookies and conversion APIs of multiple ad platforms for your digital marketing.

How would you describe your primary audience?

Tracklution's answer:

Marketers, Advertisers, Marketing Managers, Marketing Coordinators, Marketing Agencies, Marketing Consultants

What's the story behind your product?

Tracklution's answer:

Tracklution is a product of Leadspark Ltd. Established in 2016, Leadspark initially specialises in lead generation business. Given our strong focus on traffic acquisition, we are always exploring ways to become even better in digital advertising.

In response to weakening 3rd party cookies we developed a solution for server-side tracking. We wanted to build a solution that gives us 100% accuracy yet is so simple that it gives the freedom for our media buyers to test new traffic channels without depending on the support from our tech team. The early version of Tracklution was born!

Shortly after, we realised that many of our clients face the same challenge: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes into building one).

Today, Tracklution provides better yet simple and effective ads tracking for companies in a variety of industries. Naturally, we ourselves continue using Tracklution in our everyday LeadGen business.

User comments

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What are some alternatives?

When comparing Addingwell and Tracklution, you can also consider the following products

Stape.io - The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.

Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Analyzify - Google tag manager and analytics app for your Shopify store

Taggrs.io - Hosting software for GTM Server Side Tracking Generate up to 30% more conversions and turnover with Server Side Taggingthe solution to the demise of third party cookies.

GTM Server - Google Tag Manager Server-Side Tagging Made Easy. Few minutes set up, no credit card required.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.