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ABTesting.ai VS Optimizely

Compare ABTesting.ai VS Optimizely and see what are their differences

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ABTesting.ai logo ABTesting.ai

The tool allows you to exponentially increase the conversion rate in your Webpage, by automatically testing different variations of your landing page.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • ABTesting.ai Landing page
    Landing page //
    2022-10-25
  • Optimizely Landing page
    Landing page //
    2023-10-04

ABTesting.ai features and specs

  • Ease of Use
    ABTesting.ai offers a user-friendly interface that simplifies the process of setting up and running A/B tests for users without technical expertise.
  • AI-Powered Insights
    The platform uses artificial intelligence to provide insights and recommendations, potentially helping users optimize their conversions more effectively.
  • Automated Experimentation
    It automates the process of creating different variants of web pages, which can save time and reduce the manual effort required in A/B testing.
  • Integration Capabilities
    ABTesting.ai can integrate with various web platforms and tools, facilitating seamless workflow integration for users.

Possible disadvantages of ABTesting.ai

  • Limited Customization
    Some users may find that the platform provides limited options for customizing tests beyond the templates and options available.
  • Dependence on AI Accuracy
    The effectiveness of the tool largely depends on the accuracy of its AI algorithms, which might not always align with specific user needs or understand complex user behavior accurately.
  • Pricing Concerns
    Depending on the scale and requirements, the cost of using ABTesting.ai may be a concern for smaller businesses or individual users.
  • Learning Curve
    Despite its user-friendly design, there may still be a learning curve for users unfamiliar with A/B testing concepts or AI-driven tools.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

ABTesting.ai videos

+ Add

ABtesting.ai Review [Lifetime Deal] | Let A.i handle the spilt test & conversions for landing page

More videos:

  • Review - ABTesting.ai Review - Let AI Generate Variations of Your Landing Pages for Split Testing
  • Tutorial - How to run your first experiment with ABtesting.ai | Step by step

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to ABTesting.ai and Optimizely)

ABTesting.ai

Optimizely

A/B Testing
4 4%
A/B Testing
96% 96
Web Analytics
5 5%
Web Analytics
95% 95
Analytics
0 0%
Analytics
100% 100
Conversion Optimization
6 6%
Conversion Optimization
94% 94

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ABTesting.ai and Optimizely

ABTesting.ai Reviews

We have no reviews of ABTesting.ai yet.
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Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, ABTesting.ai seems to be more popular. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ABTesting.ai mentions (7)

  • How Does GPT-3 Work?
    A/BTesting is an automated A/B testing provider. It uses GPT-3 to generate multiple versions of the title, copy, and call to action. It tests them for you on its own using a JavaScript snippet or plugin. When the test reaches statistical significance it mixes them up, mutates them, and runs another batch to ensure their customers have the highest converting copy possible. - Source: dev.to / over 2 years ago
  • Facing major drop in Sales E-commerce
    Use simple tools like https://abtesting.ai/ to run variations of your website with:. Source: almost 3 years ago
  • OPEN BETA - Your users' search terms and your page content, always aligned
    We first developed ABtesting.ai, which is basically Landing Page A/B testing on steroids. It is amazing to see how positively people react to it, and how much it has been able to improve our clients' CR. Source: over 3 years ago
  • A/B test tools anti-flicker snippets slow down the landing pages. But, how much does it affect the conversions? Here's how to measure:
    Checked the two URLs you shared - it appears that https://abtesting.ai/ leverages AI to make suggestions for A/B test variants - which is OK. Source: over 3 years ago
  • The GPT-3 game: Comment your landing page's URL and I'll send you AI-crafted text suggestions you can use!
    I'm the co-founder of ABtesting.ai, where we use GPT-3 to give AI-text suggestions for users to test and optimize conversions with. Source: almost 4 years ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing ABTesting.ai and Optimizely, you can also consider the following products

Upflowy - Upflowy is a drag and drop no code tool to build and optimize web experiences.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Growth Book - The Open Source A/B Testing Platform

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Flagsmith - Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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