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Optimizely - A/B testing you'll actually use.
CpConverter - Code Page Converter - Convert HTML/Text files to different encoding formats e.g.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
ConvertZ - ConvertZ is a program to convert Chinese/Japanese codes.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
CONVERTCP - CONVERTCP is a command line utility to convert text file encoding.