The idea behind it was to create a single international webportal that brings shops and news organizations together in one place. The website consists of two parts. At the top is the online shops and at the bottom – the news organizations. The webportal is being launched in five countries – the US, Japan, Russia, China, and India – with a further five countries planned for the end of 2024– the UK, Germany, Oman, Switzerland, and France. Over the next three years, the webportal will be available in more than 130 countries. Three unique applications are being developed for the website, the like of which have never been seen before. The development of these apps will be based on artificial intelligence integrated into the webportal.