High-Intent Audience
Apple Search Ads allow advertisers to reach users who are actively searching for apps relevant to their offerings, ensuring a high match between ad content and user interest.
App Store Integration
Ads appear directly in the App Store search results, providing seamless integration with the platform where users are already looking for apps to download.
Advanced Targeting Options
Advertisers can leverage demographic and device-level targeting to reach specific audiences, enhancing the relevance and efficiency of their campaigns.
Performance-Based Pricing
The cost-per-tap model ensures that advertisers only pay for actual user engagement with their ad, making it a cost-effective option for advertising.
Detailed Analytics
Apple Search Ads provides robust reporting and analytics tools that help advertisers track the performance of their campaigns and make data-driven decisions.
> What kind of targeting advertising am I getting from apple as a user of their products? https://searchads.apple.com/ https://support.apple.com/guide/iphone/control-how-apple-delivers-advertising-to-you-iphf60a6a256/ios- Source: Hacker News / 6 months agoIn the App Store and Apple News, your search and download history may be used to serve you relevant search ads. In Apple News and Stocks, ads are served based partly on what you read...
Apple's income does come from advertising: https://searchads.apple.com/ Not all of it, but it's disingenuous to say Apple doesn't make money from ads. - Source: Hacker News / 10 months ago
That's not even getting to the fact that Apple is also running a display ads business: https://searchads.apple.com/. - Source: Hacker News / 11 months ago
You need to be more specific of what you'd consider "untrustworthy", but for some folks (myself included), it feels hypocritical to position itself as a privacy conscious choice that makes money on devices/subscriptions, while silently managing an ads-funded cash cow, with the exact same practices it criticizes of others. Here's a few pointers, to get you up to speed [1-5]. Of course there's nothing wrong with... - Source: Hacker News / 11 months ago
> Not Apple They're definitely moving in that direction https://searchads.apple.com/ > Microsoft It's not a huge part of their revenue but they definitely make a sizeable amount of money from ads. - Source: Hacker News / over 1 year ago
Apple[1] has[2] ads[3] 1 - https://searchads.apple.com/. - Source: Hacker News / almost 2 years ago
Apple's App Store has ads: https://searchads.apple.com/ If you really do refuse to use apps with promoted content then I guess you don't install anything to your iPhone. - Source: Hacker News / almost 2 years ago
You do know Apple sells advertising, right? https://www.apple.com/legal/privacy/data/en/apple-advertising/ https://searchads.apple.com/. Source: about 2 years ago
Wait until you hear about Apple getting back into the ads game. Source: over 2 years ago
Moot point, Apple's own App Store currently impliments ad tracking pretty much exactly how the Play Store does it: https://searchads.apple.com/. - Source: Hacker News / over 2 years ago
They sure don't have a problem selling ads despite selling that iPhone. Haven't sold you something doesn't mean they will keep looking to extract more of you if they can. Source: over 2 years ago
You can read more about how it works here. If you have an iOS or Mac app (I’m pretty sure you don’t), you can also try it for yourself and marvel and the treasure trove of data Apple doesn’t send you in return. Source: almost 3 years ago
70% of App Store users will revert to its search function to find the app that matches their needs best. Source: almost 3 years ago
Apple actually directly sells personalized App Store ads themselves: https://searchads.apple.com/. - Source: Hacker News / almost 3 years ago
Allow me to introduce you to Apple search Ads: https://searchads.apple.com/. - Source: Hacker News / almost 3 years ago
I don't want to give my phone number to an advertising company (yes, Apple has its own advertising network). Source: almost 3 years ago
> Apple has no ad business at all… https://searchads.apple.com/ Understanding the ways this is different from, say, Google Ads, AdRoll, or TowerData, is nuance beyond most journalists. - Source: Hacker News / almost 3 years ago
Apple runs an ad network. https://searchads.apple.com/ That aside, all that money could go on non-tech things, or on debt servicing, or be left in the bank, etc. - Source: Hacker News / about 3 years ago
Apple sells ads. https://searchads.apple.com/. - Source: Hacker News / about 3 years ago
They randomised a UUID. That's it. There's no magical stopping of tracking, and Apple still perform the same tracking and user profiling as before for their own ad targeting. Source: about 3 years ago
Did you know that Apple sells your data pretty much the exact same way that Google does? Check out Apple Search Ads. They use your app browsing and purchase history to allow companies to show you relevant ads. Source: over 3 years ago
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