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Apple Search Ads

Search Ads is an app advertising offering within the App Store.

Apple Search Ads Reviews and details

Screenshots and images

  • Apple Search Ads Landing page
    Landing page //
    2023-10-17

Features & Specs

  1. High-Intent Audience

    Apple Search Ads allow advertisers to reach users who are actively searching for apps relevant to their offerings, ensuring a high match between ad content and user interest.

  2. App Store Integration

    Ads appear directly in the App Store search results, providing seamless integration with the platform where users are already looking for apps to download.

  3. Advanced Targeting Options

    Advertisers can leverage demographic and device-level targeting to reach specific audiences, enhancing the relevance and efficiency of their campaigns.

  4. Performance-Based Pricing

    The cost-per-tap model ensures that advertisers only pay for actual user engagement with their ad, making it a cost-effective option for advertising.

  5. Detailed Analytics

    Apple Search Ads provides robust reporting and analytics tools that help advertisers track the performance of their campaigns and make data-driven decisions.

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Videos

Intro to Apple Search Ads - Setup Your First Campaign (Tutorial)

Apple Search Ads 2023 Workshop

Apple Search Ads Recommendations

Social recommendations and mentions

We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about Apple Search Ads and what they use it for.
  • Private Cloud Compute Security Guide
    > What kind of targeting advertising am I getting from apple as a user of their products? https://searchads.apple.com/ https://support.apple.com/guide/iphone/control-how-apple-delivers-advertising-to-you-iphf60a6a256/ios
      In the App Store and Apple News, your search and download history may be used to serve you relevant search ads. In Apple News and Stocks, ads are served based partly on what you read...
    - Source: Hacker News / 6 months ago
  • Apple Maps on the web launches in beta
    Apple's income does come from advertising: https://searchads.apple.com/ Not all of it, but it's disingenuous to say Apple doesn't make money from ads. - Source: Hacker News / 10 months ago
  • Private Cloud Compute: A new frontier for AI privacy in the cloud
    That's not even getting to the fact that Apple is also running a display ads business: https://searchads.apple.com/. - Source: Hacker News / 11 months ago
  • Apple Intelligence, the personal intelligence system
    You need to be more specific of what you'd consider "untrustworthy", but for some folks (myself included), it feels hypocritical to position itself as a privacy conscious choice that makes money on devices/subscriptions, while silently managing an ads-funded cash cow, with the exact same practices it criticizes of others. Here's a few pointers, to get you up to speed [1-5]. Of course there's nothing wrong with... - Source: Hacker News / 11 months ago
  • Spotify cuts almost 1,600 jobs amid rising costs
    > Not Apple They're definitely moving in that direction https://searchads.apple.com/ > Microsoft It's not a huge part of their revenue but they definitely make a sizeable amount of money from ads. - Source: Hacker News / over 1 year ago
  • Amazon requires services on Fire TV to give it 30% of ad impressions or revenue
    Apple[1] has[2] ads[3] 1 - https://searchads.apple.com/. - Source: Hacker News / almost 2 years ago
  • Ask HN: Stock Android phone free of bloatware?
    Apple's App Store has ads: https://searchads.apple.com/ If you really do refuse to use apps with promoted content then I guess you don't install anything to your iPhone. - Source: Hacker News / almost 2 years ago
  • Apple's Popularity With Gen Z Poses Challenges for Android
    You do know Apple sells advertising, right? https://www.apple.com/legal/privacy/data/en/apple-advertising/ https://searchads.apple.com/. Source: about 2 years ago
  • Microsoft patent suggests personalised adverts are in the works for Xbox
    Wait until you hear about Apple getting back into the ads game. Source: over 2 years ago
  • Apple to Allow Outside App Stores in Overhaul Spurred by EU Laws
    Moot point, Apple's own App Store currently impliments ad tracking pretty much exactly how the Play Store does it: https://searchads.apple.com/. - Source: Hacker News / over 2 years ago
  • Apple sued for tracking users' activity even when turned off in settings
    They sure don't have a problem selling ads despite selling that iPhone. Haven't sold you something doesn't mean they will keep looking to extract more of you if they can. Source: over 2 years ago
  • 🔥Want the Netflix UI updated on the Apple tv? This is what you gotta do
    You can read more about how it works here. If you have an iOS or Mac app (I’m pretty sure you don’t), you can also try it for yourself and marvel and the treasure trove of data Apple doesn’t send you in return. Source: almost 3 years ago
  • How to deploy Apple Search Ads for optimal results in 2022
    70% of App Store users will revert to its search function to find the app that matches their needs best. Source: almost 3 years ago
  • Apple WeatherKit
    Apple actually directly sells personalized App Store ads themselves: https://searchads.apple.com/. - Source: Hacker News / almost 3 years ago
  • Facebook Says Apple Is Too Powerful – They're Right?
    Allow me to introduce you to Apple search Ads: https://searchads.apple.com/. - Source: Hacker News / almost 3 years ago
  • Why you need to create an Apple ID to download apps from the app store?
    I don't want to give my phone number to an advertising company (yes, Apple has its own advertising network). Source: almost 3 years ago
  • Big Tech loves talking up privacy – while trying to kill privacy legislation
    > Apple has no ad business at all… https://searchads.apple.com/ Understanding the ways this is different from, say, Google Ads, AdRoll, or TowerData, is nuance beyond most journalists. - Source: Hacker News / almost 3 years ago
  • A Downtick Is Coming for Online Advertising
    Apple runs an ad network. https://searchads.apple.com/ That aside, all that money could go on non-tech things, or on debt servicing, or be left in the bank, etc. - Source: Hacker News / about 3 years ago
  • A Downtick Is Coming for Online Advertising
    Apple sells ads. https://searchads.apple.com/. - Source: Hacker News / about 3 years ago
  • VR devs
    They randomised a UUID. That's it. There's no magical stopping of tracking, and Apple still perform the same tracking and user profiling as before for their own ad targeting. Source: about 3 years ago
  • Apple Makes Progress in India as iPhone Sales Rise 34% to Record
    Did you know that Apple sells your data pretty much the exact same way that Google does? Check out Apple Search Ads. They use your app browsing and purchase history to allow companies to show you relevant ads. Source: over 3 years ago

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This is an informative page about Apple Search Ads. You can review and discuss the product here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.