The Top 14 Marketing Analytics Tools For Every Business

1

Improvado.io

#Marketing #Marketing Analytics #Data Extraction

2

Domo

The Domo platform is best for C-level executives working at enterprise companies who are looking for a non-marketing specific BI tool to be used company-wide, one that can create executive level dashboards. Domo is not focused specifically on data from marketing efforts. It is used for more general business data. This means that when it comes to company-wide business intelligence and executive dashboards, the software’s capacity is fairly vast, however, it probably isn’t the best choice for the aggregation and visualization for marketing data. Since the marketing integrations are more limited, connectors don’t run quite as deep, leading to the platform being too costly for only the marketing department to use.

#Data Dashboard #Business Intelligence #Data Visualization 1 social mentions

3

Datorama

The biggest challenge that I can tell with the Datorama platform is that the tool is complex and very technical. Teams will often need to utilize an implementation engineer familiar the coding used by company just to get the software properly set up or to make any needed changes. Once the software is set up correctly, the platform is fairly powerful. The tool may be too costly of some businesses, especially since you would need to pay for a premium level if you want to have access to a customer service representative.

#Data Dashboard #Business & Commerce #Business Intelligence 1 social mentions

4

Funnel.io

The platform allows you to map and group data, similar to Improvado, and data can be sent directly to a data warehouse, a dashboard solution, Google Data Studio, and Google Sheets. Funnel.io, however, doesn’t have a direct integration with Tableau.

#Marketing Analytics #Marketing Platform #Digital Marketing 10 social mentions

5

Supermetrics

The Supermetrics tool basically just pulls your data from a rather limited platform list into Google Data Studio or Google Sheets. The platform is good for scrappy startups who mostly use Google Analytics, Adwords, and Facebook, and simply need help with getting their data into Google Sheets. If you need visualization or more complex dashboards, or need to use any other channels, Supermetrics may not be the most helpful tool.

#Marketing Analytics #Data Integration #ETL 8 social mentions

6

NinjaCat

The reporting platform is an all-in-one tool for reporting, monitoring, and call tracking. The platform integrates with commonly used PPC, SEO, display, social media, and call tracking channels, allowing users to automate their reporting and monitor their budgets and campaigns. Ninjacat claims to offer more than 750 data sources. The tool can be good for marketers who needs a single solution for reporting PPC, SEO, and other campaign efforts, but its cost can make it difficult for smaller businesses to be able to afford the tool.

#SEO #SEO Tools #Marketing Automation

7

Fivetran

Fivetran is a useful tool for data collection and analysis if you want a platform that doesn’t require really any technical knowledge. The company boasts that it offers the only zero-maintenance pipeline, resulting in a setup that only take around five minutes. Once data is stored in the tool’s “warehouse,” users can ask questions and make inquiries using the software. All data is stored in a centralized location, and the platform aims to make it easy for users to access and search for data that’s stored.

#Data Integration #ETL #Data Replication 12 social mentions

8

alooma

Alooma allows data teams to have control and visibility. The platform brings data in real-time from various sources together into a data warehouse, such as Redshift, Snowflake, and BigQuery. Users can avoid data loss or duplicates, as well as control the entire ETL process. The tool features real-time visualizations, code engine, data mapper, querying of data.

#Business & Commerce #Backup & Sync #Development

9

TapClicks

Tapclicks lets you export and schedule automatic reports into Excel, PDF, Email, PowerPoint, and Word. The platform offers pre-built visualizations and a library of widgets you can setup to help answer business questions. The tool is useful if you have many reports you need to automate for clients.

#Marketing Platform #SEO #Marketing Automation

The ChannelMix platform provided by Alight Analytics boasts that it eliminates the marketing dilemma of time consuming data gathering of both online and offline data, as well as sales data and custom data sources. It feeds aggregated data into your BI tool of choice.

11

AdStage

AdStage gathers all of your advertising data into a single platform, letting you quickly visualize, report, analyze, and optimize your ad performance. It’s a self-serve platform for paid ad marketers that provides full management and analytics for campaigns across multiple sources, including AdWords, Facebook, and Twitter Ads.

#Ad Networks #Advertising #SEO Tools

12

Chartio

The software provides business owners, product teams, data analysts, and marketers with helpful organizational tools. Chartio offers a central dashboard and functions for data exploration with the ability to present data from multiple sources in a variety of charts. The main fault with Chartio, however, is that is some users may be faced with a steep learning curve, particularly if they are new to business intelligence or don’t have any knowledge of SQL.

#Data Dashboard #Business Intelligence #Data Visualization

13

Socialbakers

SocialBakers is ideal for marketers and agencies managing multiple social media accounts. The platforms is designed to be user-friendly and save time, allowing you to easily manage and monitor various social media accounts using a single tool. Users can manage and track all of the major social platforms, including Twitter, Facebook, YouTube, Instagram, Pinterest, Google+, and LinkedIn.

#Social Analytics #Marketing Platform #Account-Based Analytics

14

Grow

Grow allows businesses to easily access and analyze their data in real-time from numerous sources, including SaaS applications, databases, and spreadsheets. Users can also create customized dashboards and reports supposedly without the need of a developer. The platform features pre-built reports that can be implemented with a single click.

#Data Dashboard #Business Intelligence #Data Visualization 13 social mentions