18 Top A/B Testing Tools Reviewed by CRO Experts

1

AB Tasty

AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities. Using AB Tasty’s visual editor, you are able to quickly put together variants and tests and receive real-time reports with confidence levels on your goals.

#Web Analytics #Analytics #A/B Testing

2

Adobe Target

Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.

#Business & Commerce #A/B Testing #Office & Productivity

3

Apptimize

We sourced reviews for Apptimize from G2. Here’s an anonymous review talking about some things they liked about Apptimize:

#A/B Testing #Mobile A/B Testing #Analytics

5

Conductrics

Overall: Conductrics is a great tool for programs that really want to tackle adaptive learning personalization or want a lot of flexibility when it comes to interactions.

#Conversion Optimization #A/B Testing #Website Personalization

6

Convert

You can also ask them to directly create tests for you if you don’t have anyone on your team to do it as an additional service. The only (potential) limitation in using Convert would be a more traditional approach in measuring statistical significance, but whether or not it’s an important point for you depends on your views on this subject!”

#A/B Testing #Website Testing #Conversion Optimization 2 social mentions

7

Dynamic Yield

Dynamic Yield, however, specializes in advanced omnichannel personalization solutions. You’ll be able to segment and quantify every user interaction and response and dynamically adjust your content to best suit each individual. Combine your segments with personalized notifications to get the most out of this particular tool.

#Email Marketing #Marketing Platform #Customer Journey

8

Google Marketing Platform

“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week. You have to use or install Google Analytics to use Google Optimize.

#Surveys #Form Builder #Forms And Surveys 2 social mentions

9

Kameleoon

“We first started using Kameleoon to A/B test our website to make sure our clients were happy with the experience we offer. We chose Kameleoon because of its reliability for testing at high velocity and its advanced features.

#A/B Testing #Email Marketing #Conversion Optimization

10

Maxymiser

However, Maxymiser shines through most in terms of personalization and targeting. This tool provides you with the ability to build rules directly using the visual editor to target profitable customer segments and display personalized content.

#Analytics #Web Analytics #Mobile Analytics

11

Monetate

With Monetate Testing and Segmentation, you can perform advanced A/B tests and multivariate tests. They also have built-in measures of statistical significance and dynamic testing which adjusts traffic allocation to optimize for ROI. Monetate’s 1-to-1 Personalization Engine is an advanced machine learning engine that determines which actions will help you achieve a given goal. This means you can automate and optimize personalization decisions.

#Email Marketing #Email Marketing Platforms #Newsletter Marketing 1 social mentions

12

Omniconvert

Overall, Omniconvert captures where the market is going, but still uses A/B testing as a backbone to validate results gathered by its other components. I think the user interface could use some tweaking, maybe work on a more logical flow for finding what you need.

#Analytics #Web Analytics #A/B Testing

13

Optimizely

“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.

#A/B Testing #Website Testing #Conversion Optimization 1 user reviews

14

Qubit

With Qubit, you’ll be able to run A/B tests and multivariate tests in order to measure progress and effectiveness of various personalization techniques. You’ll also get access to cart abandonment recovery, product recommendations, and social proof tools, making this software a great choice for ecommerce businesses.

#Analytics #Email Marketing #Web Analytics

15

Sentient Ascend

“From our trial with Sentient Ascend we can conclude that their method requires around 75% less traffic compared to a normal full factorial MVT test. This means you can either test faster or with 4 times as much variants.

#Web Analytics #Heatmaps #A/B Testing

16

SiteGainer

SiteGainer is a company that offers a full suite of conversion optimization tools, including A/B testing, multivariate testing, personalization, heatmaps, popups, and surveys.

#A/B Testing #Website Testing #Conversion Optimization

17

SiteSpect

While SiteSpect used to require specialized hardware, the capability can now be deployed in the cloud or on-premises. Like other vendors they have figured out the “flicker” problem and continue to innovate mobile testing. Detractors of SiteSpect report that the product has technical complexity and isn’t something that can instantly used by a marketer without engineering support.

#A/B Testing #Website Testing #Analytics

18

VWO

“VWO is an excellent conversion testing platform. One of the main pros is the visual interface. In my opinion, I think the UX is more user friendly and the reports are more visually appealing. The reports and charts are easier to analyze than other testing platforms. Another good thing about VWO, is that is very easy for anyone to walk through creating a new test. It is a simple step by step process that I think makes more sense, especially to someone who is new to A/B testing. Previously, I would would have recommended another A/B testing tools if you were a developer, but VWO recently improved their code editor which in the past was really buggy and caused more headaches than needed.

#A/B Testing #Conversion Optimization #Web Analytics 3 social mentions