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Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.
IAS offers something called ‘True Advertising Quality’, a service that scores sellers and buyers based on metrics like brand safety, ad fraud, content, structure, and view. Moreover, IAS is accredited by MRC for SIVT (Sophisticated Invalid Traffic) detection for desktop and mobile web traffic. IAS also has a real-time solution to deliver verified inventory to buyers. This feature improves ad yield and minimizes waste impression by removing invalid traffic.
#Ad Protection #Ad Fraud Detection #Ad Fraud Protection 2 social mentions
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White Ops is a cybersecurity company that protects digital advertisers and web app owners from ad fraud and other forms of automated threats.
Having already worked with The TradeDesk, Videology, and TripleLift, White Ops has two main offerings, viz MediaGuard and FraudSensor. These products specialize in combating specific categories of ad fraud, to eliminate non-human traffic from publishers’ inventory, helping them sell their inventory without fear of getting blocked. Apart from ad tech industry, White Ops also deals in verticals like travel, retail, financial services and web security.
#Ad Fraud Detection #Ad Fraud Protection #Ad Protection
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Pixalate is an intelligence platform and real time fraud protection provider.
Pixalate is another comprehensive ad fraud detection company and claims to fight against more than 15 types of ad fraud. In addition to other big names, it has partnered with OpenX, OathandMobfox. Pixalate boasts of being the first company to get accredited by MRC for invalid traffic detection and filtration. Being a cross-channel fraud intelligence company working with publishers to prevent invalid traffic and improve ad inventory quality, their services are available across display, app, and video platforms.
#Ad Protection #Ad Fraud Detection #Ad Fraud Protection
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DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.
DoubleVerify is already integrated with some large programmatic platforms like AppNexus, DoubleClick Bid Manager, SpotX, Oath, Yahoo!, to analyze the publisher platforms in real-time to drive only quality impressions to advertisers. Its comprehensive dashboard also provides all the details (both, graphical, and numerical) required by publisher yield managers to improve inventory quality.
#Ad Protection #Ad Fraud Detection #Ad Fraud Protection 1 social mentions
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Trust Metrics provides data-driven planning tools to improve campaign performance on advertising networks.
Trust Metric provides more than 1500 variables for publishers to analyze, optimize, and categorize (to specific niche) their inventory across web and mobile to ultimately help them build a high-quality website. Not only will they compare your site with competitors, but they will also ensure brand safety, and everything required to maximize ad yield by avoiding ad fraud. Trust Metrics assigns scores to the websites after the first scan and also suggests methods to improve that score. Trust Metrics works with well-known brands, agencies, networks, and exchanges viz. MasterCard, RedBull, Resonate, and Merck, among others.
#Ad Protection #Ad Fraud Detection #Ad Fraud Protection
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Forensiq is a security solution enabling companies to eliminate click fraud, conversion fraud, impression fraud and cookie stuffing.
Forensiq by Impact was founded in 2010 to identify malicious activities and eliminate bad actors to ensure that only quality traffic was being driven to the publisher’s inventory. Its technology is equipped with machine learning to provide best in class bot-traffic identification. Which ensures better ad viewability, ad placement, and brand safety. Furthermore, it has been recently accredited by MRC for sophisticated invalid traffic (SIVT) detection and measurement; and ad viewability measurement.
#Fraud Detection And Prevention #Fraud Prevention #Ad Protection
