Totally agree on the point about too much focus on demographics! That's exactly what we've found at akin. The real workhorse is the comparison (semantic differentials) with two equally preferential motivations. Source: almost 3 years ago
We're thinking about setting up our brand focus on a 1950s theme and even aiming to create an office space that follows this. Https://akin.nz/. Source: almost 3 years ago
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