TorryHarris DigitMarket Marketplace Review

My experience with DigitMarket, the marketplace product has been very positive. We are using the product in our core business for over 3 years now. We (HomeJini) are an online, platform business, offering home services through a digital marketplace. We launched our business in the early part of 2018, in an already crowded market that had established players. It was imperative that we had an accelerated start to our business operations, with the ability to render differentiated value to consumers, quickly.

We evaluated two digital marketplace products at the time and DigitMarket was seen as the best choice for our needs. The product offered a speedy go to market and automation of most of our processes. In a matter of one month, we had the complete marketplace solution deployed along with functionality rendered through mobile apps for customers. The marketplace features we used for Homejini were: 1. Customizable store Web app and mobile app for both Customers and Vendors 2. Multi-vendor automated onboarding 3. API Gateway and Micro-Gateways 4. Product catalog management 5. Out-of-the-Box Campaign Management feature 6. Configurable Notifications 7. Inquiry and 2-way chat feature 8. Customer and Vendor Analytics The highlight was, we got the mobile apps as a “starter pack”, an out-of-the-box feature! Over the years, team Torry Harris have regularly added new, useful functionalities to DigitMarket enabling us to enhance our value proposition to customers. One such feature we collected along the way is the ability to define custom product order journey and fulfilment journey for different categories of products. This was an essential feature for our business. The home services business has different types of services each fulfilled in very different ways depending on how the customer consumes it.

DigitMarket's licensing model is very flexible. It allowed us to extend our Gateway capabilities to other 3rd party partners interfacing with us. We were able to create and control multiple micro-gateways for different categories of partners in our business.

While Campaign Management feature in DigitMarket could be made more advanced by integrating the analytics to campaign manager, they currently act as two separate modules each serving a specific purpose. It would be nice to have one view. One other point is that the product has few default adapters to help connect to external 3rd party systems readily, this could have helped us save time on our ERP integration project. Overall DigitMarket has enabled a cost-efficient entry for us, equipped us with tools to digitalize not only our own business but our partners’ as well. I would recommend DigitMarket to any business looking for a feature-rich, cost efficient digital platform and an accelerated go-to-market.