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Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

A startup from Helsinki, Finland that is founded by Mikael Thuneberg.

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Supermetrics Reviews and Details

This page is designed to help you find out whether Supermetrics is good and if it is the right choice for you.

#Marketing Analytics #eCommerce Analytics #Data Visualization #Data Dashboard

Screenshots and images

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Features & Specs

  1. Comprehensive Integrations

    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.

  2. Ease of Use

    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.

  3. Automation

    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.

  4. Customization

    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.

  5. Data Reliability

    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

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Videos

Supermetrics Overview

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Questions & Answers

As answered by people managing Supermetrics.

  1. What makes Supermetrics unique?

    Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

  2. Why should a person choose Supermetrics over its competitors?

    Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

  3. How would you describe your primary audience?

    Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

  4. What's the story behind Supermetrics?

    Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

  5. Which are the primary technologies used for building your product?

    Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

  6. Who are some of the biggest customers of Supermetrics?

    Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

Is Supermetrics good?

Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why choose Supermetrics?

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

External links

We have collected here some useful links to help you find out if Supermetrics is good.

  • Public traffic stats of Supermetrics

    Check the traffic stats of Supermetrics on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.

  • Domain Rating (DR)

    Check the "Domain Rating" of Supermetrics on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Supermetrics's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.

  • Domain Authority (DA)

    Check the "Domain Authority" of Supermetrics on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.

  • Public opinion on Reddit

    The latest comments about Supermetrics on Reddit. This can help you find out how popualr the product is and what people think about it.

Social recommendations and mentions

We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about Supermetrics and what they use it for.
  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 4 years ago
  • Simple and maintainable error-handling in TypeScript
    At Supermetrics one error-handling approach we take is to encode error states into the TypeScript type system. What does this mean? Simply, I’m referring to code where the semantic property of "being an error" is indicated by a variable's type. For a simplified example:. - Source: dev.to / about 4 years ago
  • FB Ads dashboards
    We use https://supermetrics.com/ and it works fine. The actually plugin might not be the issue but worth a try. Source: about 4 years ago
  • Way to breakdown performance by ad type? or DCO performance?
    You could use Supermetrics to create custom reporting sheets and see all the data from your CDOs in one sheet https://supermetrics.com/. Source: about 4 years ago

Summary of the public mentions of Supermetrics

Overview of Supermetrics in the Marketing and Analytics Space

Supermetrics has carved a niche for itself in the marketing and analytics sector, primarily known for its robust data integration capabilities that enable businesses to streamline their marketing metrics into actionable insights. Serving approximately 17,000 companies globally, Supermetrics is appreciated for its capacity to connect over 100 data sources, such as Facebook, Google Ads, Google Analytics, and several others, into centralized platforms like Google Sheets and Google Data Studio. This makes it particularly appealing to marketers seeking to optimize their advertising strategies through automated reporting and analytics.

Strengths and Contributions

Supermetrics stands out by offering significant automation features, reducing the painstaking process of manual data aggregation and report generation. With its ability to securely manage and integrate vast amounts of marketing data, Supermetrics helps over half a million marketers and analysts across different industries improve their decision-making processes. Its technology accounts for 15% of global advertising spending, highlighting its influence and effectiveness in the market.

Moreover, Supermetrics is also known for fostering a dynamic and inclusive work environment. The company operates fully remotely, promoting flexibility in the workplace while encouraging a growth-minded team culture. Supermetrics has achieved impressive growth since its inception, reaching over 750,000 users, with annual recurring revenues exceeding €50 million.

Criticisms and Challenges

Despite its strengths, Supermetrics is not without its drawbacks, as noted in various critiques and discussions among professionals. A common concern is that Supermetrics can be expensive, particularly for small to medium-sized enterprises with limited budgets. Moreover, its performance can be sluggish when dealing with large datasets, which can hinder timely analytics and decision-making.

Another limitation highlighted by users is the lack of a built-in reporting system, which means users often need supplementary solutions for advanced visualization and dashboard functionalities. While Supermetrics excels in data extraction, its primary role is to feed data into reporting tools like Google Data Studio, as opposed to providing comprehensive end-to-end analytics solutions.

Market Context and Competition

In a competitive landscape, Supermetrics faces stiff rivalry from tools like Fivetran, Funnel.io, and Whatagraph, which offer similar functionalities but with different pricing models and features. Funnel.io, for instance, is praised for its transparent pricing model based on ad spend. Conversely, Supermetrics appeals to users who prefer a solution free from initial sales engagements, allowing direct product use and evaluation.

Potential users often weigh these competing factors when choosing a data integration tool, assessing ease of integration, customization options, and customer support. Though Supermetrics remains a strong player in the industry, its ability to address and adapt to its weaknesses could determine its ongoing relevance in an evolving market.

In conclusion, while Supermetrics is a powerful tool for marketing data integration, users should carefully consider their specific needs, budget constraints, and additional requirements for analytics and visualization when exploring alternatives or complementing Supermetrics with other tools.

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Is Supermetrics good? This is an informative page that will help you find out. Moreover, you can review and discuss Supermetrics here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.

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