The Best GenAI Tool for B2B Marketing Teams

If you're a B2B marketer looking to leverage AI to boost your efforts, you're in luck. GenAI tools have exploded in popularity in recent years, promising to help streamline all sorts of marketing tasks. But with so many options out there, how do you know which one is right for your team?

I've tested out numerous GenAI tools specifically for B2B marketing use cases. In this comprehensive guide, I'll share my top pick that I believe most teams will find extremely valuable. I'll also overview the runner-ups that may better suit more niche needs.

My Top GenAI Recommendation for Most B2B Teams

After extensive testing of numerous well-known GenAI Tools like Jasper.ai, Jarvis by Conversion.ai and Writesonic, one emerged as the best option for most B2B marketing teams looking to leverage AI: Copy.ai

Copy.ai is specifically designed to help marketers—especially those working in B2B. It streamlines content creation by assisting the writing process from research to drafting to ideation. I found that it delivers significant time-savings while requiring less oversight compared to other tools.

For example, Copy.ai can rewrite content to target new keywords or audit your existing pages for SEO improvements. It can also generate entirely new blog posts and landing pages based on your guidelines. Throughout my tests, the output was polished and comprehensive. For basic blog posts, it required only minor editing to be publication-ready. The key benefit is that it allows my marketing team to create more content in less time, letting us scale our efforts.

When it comes to content our audiences genuinely engage with and enjoy, Copy.ai delivers. Its uniqueness stems from how it asks questions then tries to think like a human writer, letting you guide its creation process. The result is personalized, high-quality copy tailored to your brand and messaging.

Other Perks: - Ideal for B2B and technical topics - Simple and intuitive UI - Budget-friendly pricing - Integrates well with other martech stack elements

Of course, no tool is perfect. Copy.ai does best with long-form writing like blog posts and guides. For one-liners, tweets, and other microcopy, you may want to pair it with other specialized AI tools. But for most B2B marketing content needs, Copy.ai excels.

What About Other Contenders?

As part of my testing, tools like Jasper and Jarvis showed promise in some areas but had limitations. Jasper, for example, also offers strong content writing and ideation features. But I found the output to be more inconsistent than Copy.ai. It works better for creative writing that doesn’t require meticulous accuracy. Jarvis by Alexa surpasses many tools when used for research-based projects. But for polished blog posts, I needed to rewrite much of its raw output. It also lacks capabilities for visual content like social posts. For teams with special use cases like highly-technical writing, tools like INK may suit your unique needs better. But Copy.ai struck the best balance for general B2B content marketing.

Putting It All Together

Of the numerous GenAI writing tools out there, Copy.ai stands above the rest for most B2B marketing teams needing to create blogs, landing pages, emails, and more. With its industry-specific knowledge and marketing focus, it allows you to leverage AI for significant time and cost savings while maintaining quality. If you're overwhelmed deciding on a GenAI tool for your marketing stack or doubtful that AI can match human creativity, give Copy.ai a try. I think you’ll be pleasantly surprised by what today's technology can do. It gives back one of marketers' most precious assets—time. And it may just help you tell better stories to reach your B2B audiences.

Sources: https://theaihub.com.au https://www.copy.ai/ https://www.jasper.ai/