InLeven is a simple URL shortener that includes tracking parameters (UTMs) to track link attribution around every marketing channel and campaign. You can also share your links with your team, influencers or affiliates to understand who's converting and contributing to your campaign goals.
I liked a lot the approach they have to link tracking. We do a lot of gest posts, influencers, and some affiliates, and this is very simple to use to track all of this by simply creating a short URL. Also by adding a retargeting Pixel to every link, we are able to create buckets audiences that we can retarget with a special context in FB.
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