Software Alternatives, Accelerators & Startups

Zoho Marketing Automation VS Influencity

Compare Zoho Marketing Automation VS Influencity and see what are their differences

Zoho Marketing Automation logo Zoho Marketing Automation

All-in-one marketing software for multichannel engagement.

Influencity logo Influencity

The most complete AI-powered Influencer Marketing platform for worldwide brands and agencies, with a full stack of solutions to manage and optimize influencer campaigns at scale.
  • Zoho Marketing Automation Landing page
    Landing page //
    2023-07-04
  • Zoho Marketing Automation Email marketing
    Email marketing //
    2024-04-19
  • Zoho Marketing Automation WhatsApp Marketing
    WhatsApp Marketing //
    2024-04-19
  • Zoho Marketing Automation Customer journey orchestration
    Customer journey orchestration //
    2024-04-19
  • Zoho Marketing Automation Social media marketing
    Social media marketing //
    2024-04-19
  • Zoho Marketing Automation Marketing planner
    Marketing planner //
    2024-04-19
  • Zoho Marketing Automation Ecommerce dashboard
    Ecommerce dashboard //
    2024-04-19
  • Zoho Marketing Automation Web behaviour analytics
    Web behaviour analytics //
    2024-04-19
  • Zoho Marketing Automation Landing page builder
    Landing page builder //
    2024-04-19
  • Zoho Marketing Automation Contacts dashboard
    Contacts dashboard //
    2024-04-19

Zoho Marketing Automation is an automation software that helps businesses manage their marketing activities across multiple channels. The platform supports strategies that can generate more leads, convert them into customers, and retain them for longer. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Marketers can understand all their leads' activities and create a superior personalized experience. The marketing planner feature helps to plan the marketing campaign, from budgeting to calculating the ROI. Marketing managers can then analyze the effectiveness of their campaigns across all channels and make better decisions. They can also run tailored campaigns that are effective for their audience across different platforms.

  • Influencity Landing page
    Landing page //
    2022-07-20

Influencity is the most complete AI-powered influencer marketing platform that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. We provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

To go into more detail, this is what Influencity platform will allow you to do:

  • Search for the perfect influencers for your campaigns in just a few seconds. We have over 70 million influencers which can be found combining over 20 filters (engagement, location, gender, age, interests…)

  • Analyze any social media profile, create your own database, and organize your influencers in lists. Influencity will allow you to see full profile analysis (followers quality, KPIs, demographics…)

  • Estimate your campaign’s results before managing them. You will be able to do this thanks to the analysis that the platform makes based on the influencers’ main KPIs. You will be able to manage as many campaigns as you need at the same time on a very visual and easy solution.

  • Measure results through complete reports that include publications with its automatically generated metrics, graphs, and data of your campaign as a whole.

Influencity

$ Details
paid Free Trial $98.0 / Monthly (Create your Custom Bundle)
Platforms
Browser Google Chrome Safari Firefox Web Cloud
Release Date
2014 November

Zoho Marketing Automation features and specs

  • Multichannel Marketing: Yes
  • Email Marketing: Yes
  • Journey Orchestration & workflows: Yes
  • Web Behavioural Marketing: Yes
  • Lead Management: Yes
  • Marketing Planner: Yes
  • Social Media Marketing: Yes
  • SMS Marketing: Yes
  • Marketing Analytics: Yes
  • Landing Pages: Yes
  • WhatsApp Marketing: Yes
  • Ecommerce: Yes
  • Web Forms - Signups & Pop-ups: Yes
  • Lead Attribution: Yes
  • Budget and ROI Tracking: Yes
  • Website and In-App Analytics : Yes
  • Workspace: Yes

Influencity features and specs

  • Influencer Discover: Yes
  • Influencer Outreach: Yes
  • Influencer Database: Yes
  • Influencer Campaign Management: Yes
  • Influencer Campaign Reporting: Yes
  • Influencer Recruitment: Yes
  • E-commerce Integrations: Yes
  • Influencer Seeding Campaigns: Yes

Zoho Marketing Automation videos

WhatsApp marketing with Zoho Marketing Automation

More videos:

  • Demo - Effective Marketing, Simplified !

Influencity videos

Quick Demo Overview

Category Popularity

0-100% (relative to Zoho Marketing Automation and Influencity)
Email Marketing
100 100%
0% 0
Influencer Marketing
0 0%
100% 100
Marketing
19 19%
81% 81
Productivity
100 100%
0% 0

Questions and Answers

As answered by people managing Zoho Marketing Automation and Influencity.

What makes your product unique?

Zoho Marketing Automation's answer

Zoho Marketing Automation is packed with growth-oriented features to help businesses of all sizes. Businesses need not rely on multiple marketing tools to orchestrate their marketing synonymously. Marketers can run their marketing from one single place. Apart from campaign management, journey orchestration, and in-depth marketing analytics, Zoho Marketing Automation includes a complete website analytics suite to measure the website's performance, and optimize for maximum conversions. Zoho Marketing Automation has an e-commerce suite for integrating online stores. Brands can run promotions and grow their online business.

User comments

Share your experience with using Zoho Marketing Automation and Influencity. For example, how are they different and which one is better?
Log in or Post with

What are some alternatives?

When comparing Zoho Marketing Automation and Influencity, you can also consider the following products

Prosoftly - CRM & marketing automation for growth

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

Gradient Works Assignment - Software to automate and optimize your team's rules of engagement processes - from lead routing to opportunity distribution to customer account assignment.

Traackr - Traackr is an influencer marketing platform.

Square Marketing - Drag & drop email marketing and automation from Square 💌

GRIN - Our all-in-one creator management platform lets you combine all your influencer marketing functions with your ecommerce workflow and run your entire program in one place. From creator discovery and outreach to campaign execution, reporting, & beyond.