Software Alternatives & Reviews

Zoho Campaigns VS Google Tag Manager

Compare Zoho Campaigns VS Google Tag Manager and see what are their differences

Zoho Campaigns logo Zoho Campaigns

Smart email marketing software that helps you reach your target audiences, engage in a personalized way, and grow your brand presence.

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • Zoho Campaigns Landing page
    Landing page //
    2023-09-25

Zoho Campaigns is an email marketing automation software from Zoho’s suite of business applications. With Campaigns, you can create and send emails that drive more sales and maximize engagement. From delivering personalized email experiences to building your brand’s voice, get on a simplified email marketing process with contact management, customer-centric content, targeted nurturing, automated followups, and advanced conditional triggers.

  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

Zoho Campaigns

Website
zoho.com
$ Details
freemium $25.0 / Monthly (up to 2500 contacts, unlimited emails)
Platforms
Browser Android iOS Web
Release Date
2012 August

Zoho Campaigns features and specs

  • Easy to Set-up and use: less than 5 min setup
  • Integrations: Integrates with 50+ in-house and external platforms (Zoho CRM, Zoho Commerce, Salesforce, HubSpot, Zendesk, Shopify, Eventbrite, Zoho Meeting, Zoho Survey, PayPal, etc.)
  • Analytics and Reporting: Consolidated and comparative reports for campaigns, workflows, and list management
  • Mobile prioritized UI: iOS and Android apps available
  • Permission Management: Custom roles and privileges for your organization members
  • Campaign Management: Easy access and creation of campaigns for different occasions
  • Automated workflow: Trigger-based, drag-and-drop workflows for email marketing automation
  • Email Templates: Pre-designed email templates with unique categories
  • Automation: Autoresponders (email marketing automation with series of emails)

Google Tag Manager features and specs

No features have been listed yet.

Zoho Campaigns videos

Overview of Zoho Campaigns - an email marketing software that drives sales

More videos:

  • Tutorial - How To Send A Basic Zoho Campaign - Zoho Campaigns Tutorial
  • Review - Intelligent email marketing with Zoho Campaigns

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to Zoho Campaigns and Google Tag Manager)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
Email Marketing Platforms
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Zoho Campaigns and Google Tag Manager. For example, how are they different and which one is better?
Log in or Post with

Social recommendations and mentions

Based on our record, Google Tag Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Zoho Campaigns mentions (0)

We have not tracked any mentions of Zoho Campaigns yet. Tracking of Zoho Campaigns recommendations started around Mar 2021.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing Zoho Campaigns and Google Tag Manager, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.